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Culture Starts at the Top: Leadership Lessons from a Team-Building CEO
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with James Bennett, CEO and co-founder of Firefly Team Building Events, to explore how he transformed a bachelor party startup into a thriving corporate team-building empire. James shares how Firefly not only survived but thrived during the pandemic by pivoting to virtual experiences—including an RV-based escape room—and grew from 80 to 500+ annual events. He reveals the secret sauce behind their "golden guest experience" philosophy and how they balance fun with meaningful connection for clients like Dell and Ingram Micro.
James dives into Firefly’s next phase of scaling, from DIY team-building kits to hands-on creativity workshops, while staying true to their core belief: AI can’t replace the human touch. He also drops invaluable leadership wisdom, emphasizing that culture starts at the top, and reflects on industry shifts—like shorter events and niche competitors—that are reshaping corporate team building.
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