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Door-Knocking for Data: The Unconventional Tactic That Landed Their First Clients
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In this episode of Founders Future, with host Ammar Elm, Hadee Haque and Ben Wolber reveal how they pivoted from a $375/hour consulting model to building InsightX.io—a no-code AI analytics platform for small businesses. The SMU MBA grads share how walking into med spas and surveying fractional CFOs uncovered their niche: service-based businesses drowning in siloed QuickBooks/CRM data. Their "aha" moment came when realizing automation could replace their manual Power BI dashboards at 1/10th the cost, with their AI now flagging revenue drops and prescribing fixes.
Hadee and Ben break down their scrappy GTM strategy: guerrilla marketing (literally door-knocking med spas), LinkedIn outreach, and meta ads—while admitting early lead chaos taught them to add friction. With pricing from $500-$6,000/month, they discuss balancing customization vs. simplicity in a crowded analytics space, and why founder-led sales (with 5 MVP clients landed in a week) remains key despite plans for SDR teams. Their vision? 100 clients in 12 months by doubling down on fractional CFOs and med spas before expanding to contractors and doctors.
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