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18 Years in Social Media: What’s Changed (and What Hasn’t)
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In this episode of Founders Future, host Jae Encarnacion sits down with Eric Elkins, CEO and founder of WideFoc.us, a social media agency that’s been transforming B2B and B2C marketing since 2007. With over 20 million engagements under their belt, Eric shares how he pivoted from journalism and startups to building a full-service social media powerhouse—back when brands still asked, "Can’t the intern handle this?" He reveals why WideFoc.us’s core offer hasn’t changed (audience-first content + paid social) but how AI optimization is now revolutionizing visibility, with clients discovering them through ChatGPT searches.
Eric dives into the bottlenecks of scaling an 18-year-old agency: unpredictable lead flow, founder dependency in sales, and the eternal struggle to prove social media’s ROI. His top priorities? Dominating AI-driven inbound leads, debunking the myth that marketing budgets should shrink in downturns ("Saving money by not buying gas for a road trip?"), and finally building a self-sufficient sales team. For founders, his hard-won advice is simple: "Breathe. Slow down. Tactical chaos won’t outrun strategic clarity."
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