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From Hiring Manager to Career Coach: The Story of Interview/Career IQ
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in this episode of Founders Future, with host Ammar Elm, we sit down with Eric Cole, the founder of Interview/Career IQ. Eric shares his journey from a 30-year career as a hiring manager in financial services, where he interviewed nearly 1,000 candidates, to launching a platform dedicated to solving a universal problem: interview anxiety. He discusses the common pitfalls job seekers face, from being unable to answer "tell me about yourself" to the critical importance of networking in today's competitive job market, where a single job posting receives around 250 applications.
Eric details the core of his service: a five-session coaching program designed to equip clients—from recent graduates to retirees returning to work—with the skills and confidence to tell their unique story and ace their interviews. The conversation delves into his surprising marketing challenges, with 99% of his clients coming from referrals despite efforts with paid ads, and his vision to scale Interview/Career IQ into the go-to coaching platform for anyone navigating the job search process.
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