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Productizing Your Expertise: How to Work Less and Deliver More
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In this episode of Founders Future, host Ammar Elm sits down with John Matthews, founder of Gray Cat Enterprises, to explore the mindset and systems behind building a successful consulting business. With over 30 years of experience in the corporate world, John shares how he transitioned into entrepreneurship, why he built his business to be lean and efficient from the start, and how he’s structured his consulting model for high value and flexibility. From early routines and tight organization to building reusable content and frameworks, John emphasizes the power of preparation and strategic simplicity.
The conversation dives into how new entrepreneurs can stand out by producing original content on platforms like LinkedIn, the importance of charging what you're worth, and how to scale through systems rather than stress. John also shares his favorite tools for organization, his philosophy of “time-shifting,” and how he's productized his expertise for repeatable success. Whether you're just starting your business in 2025 or refining your current model, this episode offers practical wisdom and candid insights from a founder who’s built a business on clarity, value, and intention.
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