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Profit Over Sales: How Josh Patrick Doubles Margins Without Growing Revenue
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with Josh Patrick, founder of The Sustainable Business, a consultancy helping blue-collar business owners build economically and personally sustainable companies. With over 40 years of entrepreneurial experience—including scaling a food service business to 90 employees—Josh shares his hard-won lessons on profit-first scaling, delegation, and why most businesses fail at sustainability. He breaks down his "50/50 Profit Accelerator" framework (50% more profit, 50% less owner time) and reveals why doubling profits is often easier than doubling sales.
Josh also dives into the myths of business growth, the power of pricing strategies over hourly billing, and how to build systems that make businesses thrive without the owner. Now pivoting to authorship, he discusses his upcoming books and why he’s shifting focus from consulting to writing—while still offering laser coaching and risk-reversed guarantees. Whether you’re a founder drowning in day-to-day ops or a solopreneur chasing scalability, this episode is packed with counterintuitive wisdom from a veteran who’s seen it all.
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