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The “Double Sell” and Why Nuria Garcia Refuses to Cold Outreach
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In this episode of Founders Future, host Ammar Elm sits down with Nuria Garcia, founder of NBN Media—a marketing agency that helps tech founders amplify their brands through strategic video storytelling. Nuria shares her unexpected journey from Instagram content creator to agency owner, revealing how she turned her passion for storytelling into a business serving clients like Avira, Forbes, and NodPod. She opens up about the early challenges of convincing founders to invest in content ("the double sell"), why she refuses to cold outreach, and how she built her client base purely through organic LinkedIn engagement and in-person networking.
Nuria breaks down her unique 6-step video production process, from mission-driven storytelling to multi-platform distribution, and why she insists on traveling to record clients in person (despite scalability questions). The conversation also dives into her shiny-object syndrome struggles with courses vs. services, her "vibes-only" sales philosophy, and her ambitious plans to expand teams in New York and Miami. Packed with raw insights on trusting your gut, resisting paid ads, and why founders need to stop hiding behind their products, this episode is a masterclass in authentic business growth—with a side of Nuria’s signature humor about cold DMs and accent-driven relatability
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