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The Secret Sauce Behind Booking A-List Speakers
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In this episode of Founders Future, with host Jae Encarnacion, Brian Palmer, Senior Vice President at Premier Speakers Bureau, shares his remarkable 40+ year journey in the speaking industry—from helping build his father's National Speakers Bureau to merging with Premier in 2024. Brian reveals how Premier connects organizations with top-tier talent like Tim Tebow and Daymond John, emphasizing the power of live events and the art of matching the right speaker to the right audience. He also discusses Premier’s unique employee-owned (ESOP) structure and how their technology-driven platform streamlines the booking process while maintaining a human touch.
Brian dives into the challenges of scaling in the speaking industry, from identifying high-value buyers to navigating AI’s impact on lead generation. He shares why some clients resist speaker recommendations and how a compelling preview video can make or break a booking. With insights on serving customers selflessly and leveraging technology for personalized experiences, Brian offers invaluable lessons for anyone in the events or talent industry.
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