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Turning Transaction Fees into Charitable Gold
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In this episode of Founders Future, with host Ammar Elm, we sit down with Will Black, founder and CEO of Sharing the Credit, who's revolutionizing philanthropy through credit card processing. Will shares how his "lightning bolt moment" at a Rotary meeting led to creating a system where businesses automatically donate a portion of transaction fees to charities—without spending extra. With client relationships lasting 16+ years and nonprofits like Wounded Blue earning $500K annually through his platform, Will reveals why this model creates "indefinite LTV" while solving fundraising fatigue for causes worldwide.
Will breaks down the hidden economics of payment processing, explaining how his team bypasses banks to redirect fees directly to charities—turning everyday transactions into sustainable giving. For impact-driven entrepreneurs, he offers a golden rule: "If your solution doesn’t let people support what they’re already passionate about, it’s not transformational." With plans to scale to $50M/year, Will’s vision proves that profit and purpose aren’t just compatible—they’re inseparable.
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