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Why Algorithms Can’t Replace a Great Guide: The Global Guide Group Difference
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with Alexander Veselak-Kingdon, founder of Global Guide Group, who shares how he’s revolutionizing luxury travel by connecting discerning travelers with a curated network of 50+ world-class private guides. From his roots as a Berlin tour guide to building a membership model that bypasses traditional middlemen, Alexander reveals how his platform delivers hyper-personalized cultural experiences—whether it’s accessing hidden gems, navigating museums, or dining at local hotspots—while empowering guides to thrive independently.
Alexander dives into the challenges of scaling authenticity in a crowded market, balancing AI tools with human expertise, and why "algorithm fatigue" is driving demand for his human-centric approach. He also shares insights on the future of experiential travel, his unconventional lead-gen strategies (like leveraging professional networks for referrals), and why he believes the best travel advice still comes from real people—not chatbots.
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