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055 - The customer is always wrong and other MSP sales techniques
Manage episode 247112774 series 1600014
Anthony English, author of How to Sell Your IT Services (Without Feeling Sales-y) shares a few simple techniques for taking the pressure and anxiety out of the MSP sales process.
See timestamped show notes and access resource links for this episode at https://www.auvik.com/franklymsp/055
85 episodes
Manage episode 247112774 series 1600014
Anthony English, author of How to Sell Your IT Services (Without Feeling Sales-y) shares a few simple techniques for taking the pressure and anxiety out of the MSP sales process.
See timestamped show notes and access resource links for this episode at https://www.auvik.com/franklymsp/055
85 episodes
All episodes
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1 082 - Power your productivity with these simple biohacks 20:47

1 081 - AI & machine learning need to be part of your tech strategy in 2021 18:50

1 080 - Where to invest in IT with stimulus money 14:32

1 079 - Getting strategic with automation & scripting 17:03

1 078 - The cybersecurity skills shortage? It doesn’t exist. 16:33

1 077 - 20 minutes, 7 insights, 1 interesting year 20:21



1 074 - Experiment your way to great IT leadership 20:23




1 070 - How to step up and shine as the IT service manager 23:20

1 069 - Driving IT productivity with a Top 10 list 20:41

1 068 - Making the move to Windows Virtual Desktop 18:27

1 053 - What every MSP should know about cyber insurance 25:13

1 052 - How to make money with Microsoft Azure 24:45

1 051 - Fight back: What you can do about MSP-targeted ransomware 24:34

1 050 - How to run your MSP business like clockwork 29:51

1 049 - Effective low-cost video marketing strategies for your MSP 24:36

1 048 - Small island, big tech: Why Jamaica is so hot right now 21:40

1 047 - This new Wi-Fi security framework brings opportunity for MSPs 29:09

1 046 - Improving MSP efficiency with a service dispatcher 21:06

1 045 - Client or customer: Does it matter which label an MSP uses? 32:20

1 044 - How to make better decisions the matrix way 19:55

1 043 - Be slightly famous, close lots of deals 25:58

1 042 - Growing your MSP's profitability with a "hidden gem" 29:23

1 041 – Survey says! Managed security isn’t optional 22:17

1 040 - How to bring in leads with your MSP website 24:08


1 067 - Why great leaders teach their teams to break the rules 26:50

1 066 - Network security threats from the "light web" 21:32

1 065 - How to get acquired for maximum dollar 27:34


1 064 - Prepare, communicate, secure to stay steady in a crisis 27:51

1 063 - How to securely enable work from home 18:55

1 062 - Selling cybersecurity to reluctant clients 19:16

1 061 - Hot topics, frank discussion (recorded live) 33:48

1 060 - Using soft skills to deliver hard results in your MSP 20:24

1 059 - The biggest cybersecurity threats for MSPs in 2020 24:45

1 058 - Growing your MSP through acquisitions 31:17

1 057 - 11 MSP ideas to start 2020 in high gear 23:40


1 055 - The customer is always wrong and other MSP sales techniques 20:58

1 054 - Hustle and grind: MSPs and workaholic industry norms 24:53
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