Hooked on Growth: Tim Brown’s Approach to Marketing That Scales

From the Yellow Chair

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Digital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together?
Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret sauce," Tim shares candidly about SEO challenges in the age of AI, why most contractors struggle with online presence, and how small businesses can compete against industry giants.
The conversation takes a fascinating turn when Tim explains why a strong brand multiplies the effectiveness of every marketing dollar you spend. "If you're more memorable and distinct, every single piece of marketing you put out will have a higher ROI," he says. This isn't just about logos—it's about infusing your reputation into symbols customers immediately recognize when they need you.
For contractors feeling overwhelmed by marketing options, Tim provides a clear starting point: master your Google Business Profile before expanding to other channels. The strategy is refreshingly simple yet powerful: "Every homeowner is going to review me. I'm going to figure out how to get every homeowner to review me." Companies following this approach often surpass established competitors who neglect this fundamental step.
Beyond tactics, Tim shares candid insights from scaling his own agency, including the challenges of building culture and the "law of the lid"—recognizing that a company's growth is limited by its leader's personal development. These lessons provide valuable perspective for contractors navigating their own growth journeys.
Ready to transform your approach to digital marketing? Listen now and discover how to create marketing momentum that competitors can't match. The difference isn't just what you do—it's how strategically you combine all your marketing elements to build an unstoppable presence.

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Chapters

1. Introduction to Digital Marketing for Contractors (00:00:00)

2. Tim Brown's Journey to Starting Hook Agency (00:05:43)

3. The Future of SEO and Digital Marketing (00:08:32)

4. Biggest Mistakes Contractors Make Online (00:14:12)

5. The Power of Branding for Contractors (00:21:42)

6. How Small Contractors Can Compete Online (00:27:02)

7. Growing a Business: Lessons from Scaling (00:29:53)

8. Episode Wrap-Up and Contact Information (00:39:17)