The Expert Offer Framework: Why Generic Packages Keep You Stuck & How To Build An Offer That Sells Fully Booked & Beyond For Nutritionists, Dietitians & Health Coaches podcast

12:54

In this episode of Ask Alex Anything, I answer your top questions about niching, signing clients, building a repeatable sales system, and positioning yourself so dream clients feel like you’re reading their minds. By the end you’ll walk away with practical strategies you can use right now to attract clients with more clarity, confidence, and consistency without burning out or relying on luck. Chapters: (00:00) – Welcome to Ask Alex Anything (01:30) – How specific should your niche really be? (04:15) – The 3-client rule and developing your Unique Flavor Profile (UFP) (06:30) – What to do if you’re stuck in a sales dry spell (09:00) – The repeatable system to consistently sign clients (11:00) – Positioning yourself so your ideal client feels seen and understood >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y Fully Booked Feast - yournourishedbusiness.com/feast The Business Bite - yournourishedbusiness.com/bite Book a discovery call with Alex - https://tidycal.com/okell/30 🎉 When you join Fully Booked Feast in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
How my client went from a big audience that wasn't converting to booking high ticket 1:1 clients on repeat 10:44

10 days ago10:44

10:44

In this episode I am sharing a client who went from a buzzing 20K+ audience with only a few 1:1 clients to finally booking up with high-ticket 1:1 clients. >> NEXT STEPS 🎉 When you join Fully Booked Feast in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
The 5 daily sales tasks to do in your nutrition business 11:53

17 days ago11:53

11:53

In this ep I showcase the 5 Daily Sales Activities you should be doing in your nutrition business to sell out your 1:1 package, group programme or digital product. >> NEXT STEPS 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
BONUS: My Rebrand, New Free Masterclass & the Future of Fully Booked Feast 16:26

15 weeks ago16:26

16:26

In this episode I update you on my rebrand, invite you to my free new masterclass and discuss the future updates of Fully Booked Feast. >> NEXT STEPS 🍨 JOIN THE FREE LIVE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
How to Audit Your Social Media Profiles to Attract More 1:1 Clients as a Nutritionist, Dietitian or Health Coach 15:03

17 weeks ago15:03

15:03

If your social media content is getting views but no one’s enquiring… your profile might be the problem. In this episode, I walk you through a quick social media audit to help you turn passive profile views into paying clients - with tweaks that take less than 30 minutes. We cover: 🙂‍↕️ What your pinned posts actually need to say 🙂‍↕️ How to write a bio that converts 🙂‍↕️ The biggest profile mistakes that cost you clients If you're serious about getting fully booked from content - start here. >> NEXT STEPS 🍨 JOIN THE FREE LIVE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
Content That Attracts Clients vs Converts Clients — How to Make Your Social Strategy Work For You 13:54

18 weeks ago13:54

13:54

If you've been struggling to understand why your social media content isn't bringing you new clients - whether you're stuck at 100 followers who are just other nutritionists, dietitians and health coaches or have 10K ideal clients in your audience but your calendar is still empty... you need to understand the difference between content that attracts clients vs. content that converts clients. >> NEXT STEPS 🍨 JOIN THE FREE LIVE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
How She Quit Her Job and Sold Out Her Programme: Hannah Whiteley’s Business Glow-Up 33:30

19 weeks ago33:30

33:30

Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete. Hannah’s business journey wasn’t always smooth. She started out overwhelmed with demand, undercharging, and figuring it all out on the fly. We worked together to build a legit, sustainable business that not only matched her salary - but gave her the confidence (and cashflow) to leave her job for good. In this episode, we’re talking about how she found her niche (even when she was scared to turn clients away), how we streamlined her offers to give her more time and stability, and how she launched her signature programme - selling 10 spots in just over an hour. If you’ve ever thought, “I’m great at what I do… but I have no idea how to run a business,” this episode will hit hard. It’s for you if you’re ready to go all-in on your expertise, but want your business to work for your life - not against it. Learn more about Hannah here! >> NEXT STEPS 😋 Join Fully Booked Feast here! 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
The Expert Offer Framework: Why Generic Packages Keep You Stuck & How to Build an Offer That Sells 10:01

21 weeks ago10:01

10:01

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things? In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert clients, or get real results. I share what happened in my own nutrition business when I tried to be everything to everyone (spoiler: chaos, confusion, and very few clients), and how everything changed when I applied my Expert Offer Framework — the same approach I now teach inside Fully Booked Feast. You’ll learn: The 4 big problems with generic “meal plan + email support” packages that make you blend in instead of stand out Why throwing in bonus features (like recipe books or unlimited email support) often hurts your business more than it helps The 5 key elements of a high-converting Expert Offer that actually gets results and pays you properly Real client examples showing how niching down and simplifying their offer led to more clarity, confidence, and clients If your current offer is a messy mix of different timelines, price points, and features, or if you’ve been stuck trying to “add more value” instead of crafting an intentional, results-driven package, this episode will show you exactly how to simplify and scale. >> NEXT STEPS 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
Fully Booked to Future Proofed: PT Hannah Jacobi on Nourished Funnels, TikTok, Referrals and Not Selling Out 29:13

22 weeks ago29:13

29:13

Today I’m joined by the incredible Hannah Jacobi, a personal trainer with a difference - someone who’s redefining movement outside of diet culture and doing it all online. Hannah has built a business that’s both fully booked and deeply ethical. She works with people in diverse bodies and anyone who’s ready to get stronger without stepping into a gym that makes them cringe. In this episode, we’re talking about how she transitioned to online PT, the power of referrals, the reality of content creation when it’s a slog, and how we worked together to build a Nourished Funnel that helps her grow her online training and her membership without burning out. This one’s a must-listen if you’re thinking about scaling, but you don’t want to sacrifice your values - or your energy. Learn more about Hannah here! >> NEXT STEPS 😋 Apply for a Nourished Funnel Build 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
How to Get Your First 3 Clients as a Nutritionist, Dietitian or Health Coach 10:13

23 weeks ago10:13

10:13

Are you a qualified nutritionist, dietitian, or health coach who's struggling to land your first clients? In this episode, I'm sharing my journey from staring at a blank website template during Covid to building a thriving nutrition practice and the simple, straightforward approach I wish I'd known when starting out. I reveal why most health professionals waste precious months (or even years) in "set-up mode" before making their first penny, and how I was guilty of the exact same mistakes. You'll learn why focusing on elaborate websites, perfect branding, and growing social media followers is actually keeping you from the ONE thing that matters: signing your first client. I break down the only three elements you genuinely need to get started: a simple one-page website that takes less than an hour to create, a clear offer that solves a specific problem (no, you don't need the perfect niche yet!), and my "Low-Hanging Fruit" strategy for finding clients within your existing network instead of trying to convert strangers on Instagram. >> NEXT STEPS 🍽️ Join The Business Bite [We start on April 1st!] 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
The 5 Mistakes I Made When Starting My Nutrition Business (& How to Avoid Them!) 11:39

25 weeks ago11:39

11:39

Just starting your nutrition business or struggling to get traction after months of trying? In this episode, I'm pulling back the curtain on the five biggest mistakes that keep new nutritionists, dietitians, and health coaches stuck in "set-up mode" instead of actually signing clients and making money. I share my own cringe-worthy early business blunders (including the months I spent perfecting my website while making zero income) and reveal why waiting for "perfect" before starting is costing you valuable time, experience, and revenue. You'll discover why your existing network is your fastest path to your first clients (not Instagram followers!), and why that £3,000 website might be the worst investment for your new business. Through my "Experiment Method" framework, I'll show you how your first clients hold the golden key to finding your perfect niche—without the pressure of having everything figured out from day one. Whether you're overthinking your packages, trying to DIY everything without support, or ignoring the valuable connections you already have, this episode gives you the exact roadmap to avoid these pitfalls and sign your first three clients quickly. Plus, I introduce my brand new program designed specifically for nutrition business beginners—The Business Bite—a bite-sized, actionable course and community that helps you build your MVP (minimal viable business) and sign your first three clients without the confusion and overwhelm I experienced. Learn how you can set up a simple, effective one-page website in less than 60 minutes, leverage my "Low-Hanging Fruit" strategy to find clients without social media, and gain the confidence to run your first sessions without overthinking everything. >> NEXT STEPS 🍽️ Join The Business Bite [We start on April 1st!] 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
Why Your Content isn't Converting, How to Price Your Package, How to Use Urgency Marketing (Without Feeling Icky) | Ask Alex Anything 16:25

26 weeks ago16:25

16:25

In this special "Ask Alex Anything" episode, I’m answering YOUR biggest questions about growing a thriving, profitable nutrition business. Whether you’re struggling to attract clients, stand out in a crowded niche, price your offers with confidence, or sell without feeling salesy, I’ve got you covered. Here’s what we’re diving into: Why posting consistently isn’t enough to get clients – and what actually converts The real reason you’re struggling to stand out (hint: niching down isn’t enough) How to price your offer so it feels aligned AND sells What to say on sales calls & in DMs without feeling pushy How to create urgency in your marketing without using sleazy tactics Why your content isn’t converting (even though you’re following all the “rules”) If you’re ready to stop spinning your wheels and start getting booked with dream clients, this episode is for you.…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
Why Fully Booked Feast is Now a Lifetime Access Programme [& Other Fully Booked Feast Updates] | Bonus 15:19

27 weeks ago15:19

15:19

Big changes are happening inside Fully Booked Feast, and I’m breaking them all down in this episode! Your business should support your wellbeing - not the other way around. That’s why FBF now includes lifetime access so you can grow at your own pace, without timeline pressure. I’m also introducing 3 x 30-Day Tracks, a new 1:1 check-in call after your first month, and flexible payment plans to make the programme more accessible. Plus, if you're brand new to business, I have a new offer coming soon just for you! >> NEXT STEPS 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
How to Create Your Signature Framework so You Can Get Results for Your Clients Without 1:1 Calls | Ep 12 7:25

28 weeks ago7:25

7:25

Stuck trying to figure out how to turn your successful 1:1 practice into a scalable program or course? Worried that your personalised approach won't translate to group or digital offerings? In this episode, I'm breaking down exactly how to create your Signature Framework - the essential foundation you need to scale beyond 1:1 work without compromising on client results. We'll dive into why most nutritionists, dietitians and health coaches struggle to package their expertise effectively (hint: they're missing this crucial first step), how to identify the key milestones every client needs to hit for transformation, and the exact process I used to turn my 1:1 PCOS nutrition practice into PCOS University, which now helps 20-30 new clients every month without requiring more of my time. If you're ready to stop trading time for money and start creating scalable, high-impact offers that get results, this episode will show you exactly how to package your expertise into a framework that works. You'll learn how to maintain the effectiveness of your 1:1 work while helping more people and creating more freedom in your business. >> NEXT STEPS 🎥 Watch the training: "Stand Out to Get Booked Out: Serve up your first or next 3 clients by creating your Unique Flavour Profile as a nutritionist, dietitian or health coach" 📱 Connect with me on Threads , Instagram or TikTok 🤝 Learn more about working with me 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!…

Fully Booked & Beyond for Nutritionists, Dietitians & Health Coaches

1
Signs It’s Time to Scale: How Fully Booked Nutritionists Can Diversify Their Income | Ep 11 10:05

29 weeks ago10:05