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S2 E7: Jamie Roller, Marketplaces Director, Dr. Squatch - The Battle of the Buy Box
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Join Jamie Roller, Marketplaces Director at Dr Squatch, as she talks Gordon and Ger through the trials and tribulations of marketplaces.
Find out why she's the Amazon Queen, as she explains how to tame the intricacies of the world's biggest online marketplace and keep winning the Buy Box.
Jamie also discusses balancing Amazon with other marketplaces, how to fight competitors selling your actual products for less on Amazon, and why now is the time to be looking seriously at TikTok Shop.
Enter the world of 1P, 3P, FBA, FBM and Amazon Ads with Jamie—and learn how to survive and thrive in the online jungle that is Amazon.
In short, Jamie provides a foundation course in selling through Amazon—drawing on years of daily, practical experience gained at the sharp-end of the platform. With Amazon.ie rising up over the horizon, this is a must-listen episode for Irish retailers.
But beware. Even Jamie is looking beyond Amazon...
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