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TFNW Podcast Ep. 32 Why Google Analytics Is Broken and How Optise Is Fixing B2B Marketing with AI
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In this episode of Funded, Now What?!, growth marketing expert and fractional CMO Andrew Lee Miller sits down with Ómar, founder and CEO of Optise an AI-powered analytics platform built to solve the data problems plaguing modern B2B marketers. Together, they break down: Why Google Analytics is no longer fit for B2B use How AI and automation can unlock real insight — not just dashboards What makes Optise fundamentally different from legacy tools How founder-led growth can outperform bloated marketing teams The truth about fundraising in emerging tech markets like Iceland Andrew also delivers some crucial tactical marketing lessons for early-stage startup founders: How to build a repeatable outreach process that actually converts Messaging frameworks that resonate in cold email and on landing pages Why clarity beats cleverness in content The surprising impact of live events and relationship-driven growth Plus: The ethical dilemma of "fake it till you make it" in early marketing How to avoid AI fatigue when crafting your product narrative When free trials work, and when they backfire. Scaling your outreach in a post-GDPR world Whether you're trying to make sense of your marketing data, launching your first campaign, or raising a seed round — this episode is packed with insight. Listen now — and visit www.optise.com to see the future of B2B analytics. Need help growing your own startup? Learn more at www.GrowthExpertz.com Funded, Now What?! The Startup Podcast That Teaches You Marketing! Funded, Now What?! is the only startup podcast where startup founders who’ve recently raised millions get expert-level, no-fluff growth advice from 20-year startup marketing veteran Andrew Lee Miller. Each episode dives into how they raised millions—then delivers powerful, tactical strategies on exactly how to spend it to scale smarter and faster. Whether you’re just starting or already scaling, you can’t afford to not listen to Andrew giving golden nuggets to founders from around the globe. Learn more: www.growthexpertz.com/podcast
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