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“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The conversation explores strategic planning, innovation, and the future of AI-driven marketing, highlighting practical tips and ethical considerations. The episode wraps up with a review of Chat Hub GG, a tool for comparing different AI models, and concludes with a call to action for listeners to engage with the podcast community.
00:55 Ken's AI Prompt Enhancements
06:05 Matt Heinz on AI and Job Market Shifts
07:55 AI in B2B Marketing Strategies
11:07 Hyper-Personalization in B2B
14:23 AI's Role in Customer Journey and Decision Making
17:44 The Infinite Loop in Customer Journey
22:20 AI's Role in Content Creation
22:52 Top AI Use Cases in Marketing
24:47 AI for Market Positioning
26:29 Customer Journey and AI
27:45 Personalization and Omni-Channel Experience
29:26 AI in Segmentation and Targeting
34:03 Quickfire AI Tips and Tricks
Key Takeaways:
About our Guest:
Matt Heinz is a nationally recognized, award-winning blogger and the president and founder of Heinz Marketing. With over 15 years of experience in marketing and business development, Matt has worked with various organizations, including Amazon, Seagate, Morgan Stanley, and the Bill and Melinda Gates Foundation. Known for creating predictable, repeatable sales and marketing engines that fuel growth, Matt is a dynamic speaker and leader of the well-regarded CMO Coffee Chat group.
Notable Quotes:
Resources:
Stay tuned for more insightful episodes from the Futurecraft Marketing podcast, where we continue to explore the evolving intersection of AI and marketing. Take advantage of the full episode for in-depth discussions and much more!
To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
15 episodes
“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The conversation explores strategic planning, innovation, and the future of AI-driven marketing, highlighting practical tips and ethical considerations. The episode wraps up with a review of Chat Hub GG, a tool for comparing different AI models, and concludes with a call to action for listeners to engage with the podcast community.
00:55 Ken's AI Prompt Enhancements
06:05 Matt Heinz on AI and Job Market Shifts
07:55 AI in B2B Marketing Strategies
11:07 Hyper-Personalization in B2B
14:23 AI's Role in Customer Journey and Decision Making
17:44 The Infinite Loop in Customer Journey
22:20 AI's Role in Content Creation
22:52 Top AI Use Cases in Marketing
24:47 AI for Market Positioning
26:29 Customer Journey and AI
27:45 Personalization and Omni-Channel Experience
29:26 AI in Segmentation and Targeting
34:03 Quickfire AI Tips and Tricks
Key Takeaways:
About our Guest:
Matt Heinz is a nationally recognized, award-winning blogger and the president and founder of Heinz Marketing. With over 15 years of experience in marketing and business development, Matt has worked with various organizations, including Amazon, Seagate, Morgan Stanley, and the Bill and Melinda Gates Foundation. Known for creating predictable, repeatable sales and marketing engines that fuel growth, Matt is a dynamic speaker and leader of the well-regarded CMO Coffee Chat group.
Notable Quotes:
Resources:
Stay tuned for more insightful episodes from the Futurecraft Marketing podcast, where we continue to explore the evolving intersection of AI and marketing. Take advantage of the full episode for in-depth discussions and much more!
To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast website.
Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.
Music: Far Away - MK2
15 episodes
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