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Episode #260 - Navigating Change: The Future of OEM and Dealer Partnerships
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In this episode of GarageCast, we explore the evolving relationships between marine dealers and manufacturers with Jeff Strong of Strong’s Marine and Matt Gruhn, president of the Marine Retailers Association of America.
We discuss the importance of honesty and transparency, likened to a strong partnership, and dive into a new scorecard program designed to enhance collaboration, improve customer experiences, and reduce attrition among first-time boat buyers. Despite initial pushback, the scorecards foster accountability and focus on key metrics like dealer agreements, market territories, and service quality.
Tune in for insights on driving industry success through partnership and innovation.
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