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#104: How She Turned A Service Business Into a Tech Platform & Gained 30,000 Users (Virginia Frischkorn, Partytrick & Bluebird Productions)
Manage episode 468592002 series 3260620
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Meet Virginia Frischkorn, founder of PartyTrick, who built a multi-million-dollar luxury event planning business and successfully transitioned it into a scalable SaaS platform—without raising VC funding or spending a dime on ads.
Instead of sinking money into software too early, Virginia validated her idea manually, leveraged referrals for 80%+ of her business, and used strategic PR & partnerships to scale organically. Now, PartyTrick is serving thousands of users while giving people a seamless, done-for-you event planning solution.
In this episode, Virginia breaks down her growth playbook for turning a high-touch, service-based business into a scalable tech platform—all while balancing life as a mom and CEO. Get ready for real-world insights and step-by-step strategies to help you scale smarter, whether you’re looking to productize your expertise, transition into tech, or grow without paid marketing.
💡 Here’s what you’ll learn in this episode:
- How to Validate & Monetize Before Building Tech: Avoid the biggest mistake founders make when scaling.
- The Referral Playbook That Drove 80% of Sales: Build a word-of-mouth engine that keeps customers coming.
- How to Get PR That Converts Into Paying Customers: Stop chasing features that don’t move the needle.
- How Virginia Grew PartyTrick to 30,000+ Users Without Ads: The exact growth strategies she used.
- How She Transitioned from Solo Founder to CEO (Without Losing Her Mind): Scaling while raising two kids.
Whether you're a founder, small business owner, or ecosystem leader, this episode is packed with actionable frameworks to help you scale smarter—without burning out or wasting time on the wrong things.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, step-by-step frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here:shegetsshitdone.com/join 🚀
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