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#119: 5 Ways to Turn Zero Ads & No Team into 300% Growth and a Multi-Million Dollar Business (Tara Milburn, Ethical Swag)

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Manage episode 490771094 series 3260620
Content provided by Get Sh!t Done. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Get Sh!t Done or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.

In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.

In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.

💡 Here’s what you’ll learn in this episode:

  • How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.

  • How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.

  • How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.

  • How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.

  • How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

  • 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE
  • 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 Download the Tracker HERE

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

  • 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 Join the Membership HERE
  • 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 Join a Growth Sprint HERE
  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 490771094 series 3260620
Content provided by Get Sh!t Done. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Get Sh!t Done or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.

In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.

In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.

💡 Here’s what you’ll learn in this episode:

  • How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.

  • How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.

  • How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.

  • How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.

  • How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

  • 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE
  • 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 Download the Tracker HERE

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

  • 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 Join the Membership HERE
  • 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 Join a Growth Sprint HERE
  continue reading

137 episodes

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