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#120: How 1 Contact Turned Into a Global Business Deal: The Relationship Approach to a Multi-Million Dollar Brand (Mona Bavar, DLISH)
Manage episode 492170961 series 3260620
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Meet Mona Bavar, founder of DLISH, the multi-million dollar premium gifting company that scaled without ads, a sales team, or even inventory.
While most product founders chase traffic and pour cash into ads, Mona took a different route: she went deep, not wide. One thoughtfully curated gift turned into a 750-unit deal with Pfizer—and that one connection unlocked a global client roster including Google, Spotify, and more. Her secret? A high-touch, emotionally intelligent strategy that made every box feel like a love letter and every client feel like a partner.
In this episode, Mona breaks down how she built a lean, global operation, turned EQ into her best CRM, and created luxury-level margins on a bootstrap budget.
💡 Here’s what you’ll learn in this episode:
How 1 Gift Became a 750-Unit Pfizer Deal: The exact moment and mindset that turned a single delivery into a game-changing partnership.
How to Scale Without Paid Ads or a Sales Team: Why corporate gifting became 70% of Delish’s revenue through referrals and repeat clients alone.
How to Use Emotional Intelligence as Your CRM: The system Mona built to drive a 60%+ repeat rate without automation overload.
How to Run a Lean, Global Gifting Operation Without Inventory: The behind-the-scenes model that keeps margins high and overhead low.
How to Sell With Soul (Not Scripts): The consultative, EQ-first sales approach Mona uses to turn clients into evangelists.
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