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Beyond Google: Optimising Your Business for Large Language Model AI - Ep. 78
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Beyond Google: Optimising Your Business for Large Language Models - Ep. 78
In this episode of the Giraffes Don't Eat Steak Podcast, host Erica welcomes digital marketing expert Eleonora Lamanna to discuss how AI is reshaping the digital marketing landscape. From understanding your analytics to optimising for large language models like Gemini and ChatGPT, this conversation explores the essential strategies businesses need to adopt in today's rapidly evolving digital environment.
Learn:
✅ Why PPC and SEO click-through rates are plummeting
✅ How to optimize for AI recommendation
✅ Which traffic sources deliver the highest quality leads
✅ Why 21% of B2B buyers are using AI to find solutions
CHAPTERS:
00:00 Introduction and Guest Welcome
03:05 The Importance of Marketing Analytics
06:57 Quality of Traffic Sources Ranked
10:34 AI's Impact on Digital Marketing
14:24 New Opportunities with AI Chatbots
17:37 Large Language Model Optimization
21:07 Case Study: Being Found in ChatGPT
24:07 The Importance of Specialization
26:02 Consistency Across Digital Presence
28:22 Lead Generation Form Strategy
31:17 Brand Building in the AI Era
35:51 Final Advice and Conclusion
Eleonora shares invaluable insights on tracking customer journeys, analyzing channel performance, and optimizing content for both traditional SEO and new AI platforms. Learn why appearing in ChatGPT search results could be more valuable than ranking on Google, and discover practical strategies to enhance your digital presence across all platforms.
Connect with us:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#DigitalMarketing #AIMarketing #ChatGPT #MarketingAnalytics #GiraffesDontEatSteak #MarketingPodcast #SEO #ContentStrategy #DataDrivenMarketing
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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