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The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77
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The Power of Video: Creating Content That Converts with Industry Expert Vin de Matteo - Ep. 77
In this episode of The Giraffes Don't Eat Steak Podcast, hosts Erica and Alex are joined by video production expert, Vincenzo de Matteo, to discuss the evolution of video marketing, the importance of a comprehensive brief and the real role of AI in content creation.
With experience ranging from radio to TV and now as a video production specialist, Vin shares invaluable insights on creating effective video content across multiple platforms. Whether you're a business owner looking to incorporate video into your marketing strategy or a marketer wanting to optimise your video campaigns, this episode offers practical advice and industry knowledge you won't want to miss.
Connect with Vin.
LinkedIn: https://www.linkedin.com/in/vincenzo-di-matteo-955aba80
CHAPTERS:
00:00 Introduction to Vin de Matteo
01:32 Vin's career background in radio and TV
04:29 The purpose behind video marketing
08:10 Understanding ad fatigue and creative cycles
12:17 Creating content for multiple platforms
15:40 Adapting video for different platforms like TikTok
19:23 Current trends in TV commercials and video marketing
25:19 Navigating compliance and regulations in video production
30:19 What makes a good creative brief
38:02 Challenges of brand alignment with video content
43:20 The truth about AI in video production
54:52 Key takeaways and conclusion
Whether you're new to video marketing or looking to refine your strategy, this episode delivers actionable insights from industry veterans with decades of combined experience.
Don't forget to subscribe and leave a review if you enjoyed this episode!
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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