Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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5 Myths About Digital Advertising
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Manage episode 430403724 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Digital advertising is full of mystery — it certainly doesn’t help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising. From Google Ad Grants and Facebook advertising to last-click attribution and video content, this conversation highlights what you need to know for an effective digital advertising campaign. It’s time to leverage your full potential in the digital space. Listen to the full episode now.
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210 episodes
MP3•Episode home
Manage episode 430403724 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Digital advertising is full of mystery — it certainly doesn’t help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising. From Google Ad Grants and Facebook advertising to last-click attribution and video content, this conversation highlights what you need to know for an effective digital advertising campaign. It’s time to leverage your full potential in the digital space. Listen to the full episode now.
…
continue reading
210 episodes
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