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Ep.216 The Curiosity Gap: How to Spark Interest Without Being Clickbait
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The Curiosity Gap: How to Spark Interest Without Being Clickbait
Curiosity works like mental gravity—it pulls us toward answers.
The curiosity gap is the space between what your audience knows and what they want to know.
Example:
“The 3 invisible mistakes keeping your business from scaling.”
Now your brain has to find out what they are.
But here’s the golden rule:
Curiosity opens the door—clarity keeps them inside.
If you tease, deliver. If you promise, explain.
Want trust and attention?
Use curiosity to start the conversation—then overdeliver with value.
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