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Ep.217 Scarcity & the Brain: Why Too Many Options Kill Conversions
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Scarcity & the Brain: Why Too Many Options Kill Conversions
More isn’t always better—especially for the brain.
The prefrontal cortex, which handles decision-making, gets overwhelmed by too many options.
This leads to decision fatigue—and when people are tired, they don’t buy.
Here’s the fix:
- One clear offer
- One clear CTA
- Fewer, better choices
Harvard Business Review found that limiting options boosted conversions by over 30%.
The takeaway?
Clarity converts. Confusion costs.
Make the next step obvious—and effortless.
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