E53: Beyond the Surface: Finding Enchantment in Unexpected Places

Good Neighbor Podcast: Cobb County

Step into a world where floors become magical canvases through the skilled hands of Helen Altamirano, owner of The Enchanted Floors. What began as admiration for her brother's flooring craftsmanship blossomed into a thriving business that's challenging industry norms and transforming homes across Georgia.
Helen's journey defies expectations at every turn. After moving to the United States in 2013 and working at Family Dollar, she made a bold career pivot into the flooring industry—a field where she was repeatedly told women couldn't succeed. "A lot of people said, because you are a female, you are not going to make it," Helen reveals with quiet confidence. Those early estimates where customers expressed surprise at seeing a woman instead of a man now seem like distant memories as her reputation for excellence has flourished since establishing her business in 2017.
The Enchanted Floors offers comprehensive services from hardwood restoration and installation to custom designs that breathe new life into homes. But Helen's story goes deeper than business success. When faced with the devastating loss of her father while juggling multiple project commitments, she found strength through community support and her father's enduring advice to "keep going, keep working." This resilience shines through in every project her team—which she affectionately calls "the genius pro flooring"—completes.
What makes Helen's story particularly compelling is how she's built her business through genuine community connections, from regular posts in the "Cobb Women" Facebook group to the relationships she's formed with customers who appreciate both her craftsmanship and authenticity. Her parting words perfectly capture her business philosophy: "We create magical floors. The genius pro flooring is gonna bring the enchanted back on your floors."
Ready to experience this magic for yourself? Connect with Helen on Facebook, Instagram, TikTok, at theenchantedfloorscom, or call 404-513-1462 to transform your home with The Enchanted Floors.

Chapters

1. E53: Beyond the Surface: Finding Enchantment in Unexpected Places (00:00:00)

2. Welcome to Good Neighbor Podcast (00:00:06)

3. Introducing The Enchanted Floors (00:00:49)

4. From Family Dollar to Flooring (00:01:47)

5. Breaking Industry Gender Stereotypes (00:03:39)

6. Marketing and Work-Life Balance (00:05:54)

7. Overcoming Personal Tragedy (00:07:13)

8. Creating Magical Floors (00:09:31)