Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track

Google Ads Like A Boss

#Business #Marketing #Uzair Kharawala

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

23 days ago 4:41

MP3•Episode home

Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.

557 episodes

Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track

Google Ads Like A Boss

12 subscribers

published 23 days ago

MP3•Episode home

Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.

557 episodes

#Business #Marketing #Uzair Kharawala

All episodes

Google Ads Like A Boss

1
Google Ads Demand Gen Campaigns - Why Do You Need To Start A Demand Gen Campaign Now? 4:49

12 hours ago4:49

4:49

Wondering if it's time to start Google Ads demand gen campaigns? The answer is yes—here’s why waiting will cost you. Learn how to build trust, attract qualified leads, and future-proof your marketing today.

Google Ads Like A Boss

1
Landing Page Optimisation Tips - Top 5 Tips To Optimise A Landing Page 6:39

3 days ago6:39

6:39

Boost your conversions with these top 5 landing page optimisation tips. Learn how to create fast, focused, mobile-friendly pages that convert.

Google Ads Like A Boss

1
How To Lower Google Ads CPC - 8 Ways To Lower Google Ads CPC 5:30

4 days ago5:30

5:30

Want to save on ad spend? Learn how to lower Google Ads CPC without sacrificing performance. These 8 expert tips will help you boost ROI and cut costs.

Google Ads Like A Boss

1
Qualified And Converted Leads - Understanding How Google Ads Tracks Qualified And Converted Leads 5:47

7 days ago5:47

5:47

Boost your Google Ads results by understanding the difference between qualified and converted leads. Use smarter tracking to fuel Google AI optimisation.

Google Ads Like A Boss

1
Google Ads Metrics - Understanding The Most Important Google Ads Metrics That Matter 4:42

11 days ago4:42

4:42

Track the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.

Google Ads Like A Boss

1
Google Ads Account Structure - Maximise Performance With The Best Google Ads Account Structure 4:15

14 days ago4:15

4:15

Master the best Google Ads account structure for maximum ROI. Explore PPC account structure best practices to improve budget control, relevance, and campaign efficiency.

Google Ads Like A Boss

1
Demand Gen Vs Performance Max: Which Google Ads Campaign Is Right For You? 8:05

16 days ago8:05

8:05

Wondering whether to use Google’s Performance Max or Demand Gen campaigns? Discover the pros, cons, and best use cases for each to boost your Google Ads strategy.

Google Ads Like A Boss

1
Google Ads Demand Gen Campaigns - A Simple Guide To Google Ads Demand Gen Campaigns 6:43

18 days ago6:43

6:43

Unlock the power of Google Ads Demand Gen campaigns! Learn how to reach new audiences with visually engaging ads across YouTube, Discover, and Gmail, perfect for marketers used to social media advertising. Watch now and start expanding your brand’s reach.

Google Ads Like A Boss

1
Google Ads Demand Gen Campaigns - How To Optimise A Demand Gen Campaign In Google Ads 3:40

20 days ago3:40

3:40

Boost the performance of your Google Ads Demand Gen campaigns with expert tips on targeting, bidding, video settings, and ad assets. Learn how to optimise for better ROI and ad control.

Google Ads Like A Boss

1
PMax Negative Keywords – How To Add Negative Keywords To Performance Max Campaigns 7:03

20 days ago7:03

7:03

Google Ads now supports campaign-level negative keywords in Performance Max. Find out how to use this powerful update to boost campaign performance.

Google Ads Like A Boss

1
Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track 4:41

23 days ago4:41

4:41

Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.

Google Ads Like A Boss

1
Google Ads Video Campaign Metrics - Key Video Campaign Metrics To Track For Better ROI 12:25

25 days ago12:25

12:25

Learn the key video campaign metrics in Google Ads that actually impact ROI. From impressions to earned actions, discover what to track and why it matters.

Google Ads Like A Boss

1
Google Ads Bid Adjustments - How To Use Bid Modifiers Effectively In A Smart Bidding World 3:46

28 days ago3:46

3:46

Understand how smart bidding works in Google Ads and how you can still control your bids using modifiers for devices, locations, and more.Mastering Google Ads Bid Adjustments: Devices, Locations & MoreThis video walks you through how to fine-tune your Google Ads bids—even when using automated strategies like Smart Bidding.Here’s the big picture:Google Ads operates like an auction. You bid to have your ads shown when people search online. In the past, you’d set these bids manually. Now, with Smart Bidding, Google uses machine learning to automatically adjust your bids in real time, helping you hit goals like driving more conversions or increasing sales value.But here’s the good news: even with Smart Bidding, you still have some control through Google Ads bid adjustments.What Are Bid Adjustments?Bid adjustments are manual tweaks that let you raise or lower your bids based on specific criteria, giving you an edge even with automation. Some of the most useful types include:• Google Ads device bid adjustmentsNot all devices perform equally. You can increase or decrease bids depending on whether users are on mobile, desktop, or tablets. For example, if mobile users convert better, you might want to raise your bid just for those devices.• Google Ads location bid adjustmentPerformance can vary by region. Maybe your ads perform better in New York than in Chicago. With a bid adjustment by location, you can increase your bids in high-performing cities or exclude low-performing ones altogether.• Time-based adjustmentsModify bids based on days of the week or hours of the day when your audience is more active.Using both Smart Bidding and bid adjustments for location or device can boost your campaign’s effectiveness—if done right.Limitations to Keep in MindNot all Smart Bidding strategies support bid adjustments. For example, strategies like "Maximise Clicks" offer more flexibility with bid modifiers, while others may restrict how much control you have.…

Google Ads Like A Boss

1
Google Ads Custom Columns - How Google Ads Custom Columns Can Boost Your Business 6:13

29 days ago6:13

6:13

Find out how to use custom columns on Google Ads to improve campaign tracking, optimise your budget, and make smarter marketing decisions.

Google Ads Like A Boss

1
How To Calculate ROAS In Google Ads - How To Calculate Target ROAS In Google Ads 3:47

5 weeks ago3:47

3:47

How to Calculate ROAS in Google Ads: A Complete GuideWondering how to calculate ROAS in Google Ads? You’re not alone—many advertisers often confuse ROAS (Return on Ad Spend) with ROI (Return on Investment). While ROI is typically used in lead generation, ROAS is most commonly applied in e-commerce. However, ROAS can also be a powerful metric for lead generation campaigns.At its core, ROAS answers a simple question: If I spend $1 on Google Ads, how much revenue do I get back? So, if your ROAS is 3x, it means for every $1 spent, you're earning $3 in return.How to Find ROAS in Google AdsTo find ROAS in Google Ads, you can use this basic formula:ROAS = Revenue from Ads / Cost of AdsFor example, if you spend $500 on a campaign and generate $1,500 in revenue, your ROAS is 3.0 or 300%.Now, it's important to note that different businesses calculate ROAS differently. Some factor in the cost of goods sold (COGS), especially if they are selling physical products. Others focus purely on the ad spend versus the revenue generated.How to Calculate Target ROAS in Google AdsIf you're asking how to calculate target ROAS Google Ads campaigns should aim for, it really depends on your business goals and margins. A common approach is to determine how much return you need to be profitable after all costs are accounted for. For example, if you sell a product for $100 and your cost (including COGS, fulfillment, and overhead) is $60, then your break-even ROAS would be:Target ROAS = Revenue Needed / Ad SpendSo, if you need at least $100 in revenue from a $33.33 ad spend to break even, your target ROAS should be 3.0 (or 300%).Beyond First Purchase: The Power of Lifetime ValueMany advertisers only consider the ROAS from the first conversion. This is a mistake. If you really want to know how to calculate target ROAS, you need to think long-term. Look at your Customer Lifetime Value (CLTV)—how much revenue does a customer bring over 6 to 12 months?If customers tend to come back repeatedly, your real ROAS is much higher than what appears after the initial sale. That’s why it’s important to nurture those relationships through email marketing, remarketing campaigns, and social media engagement. When done right, you’ll acquire a customer through Google Ads and see increasing returns over time.…

Google Ads Like A Boss

1
We Did It Again! Achieving Google Premier Partner Status For 2025 2:48

5 weeks ago2:48

2:48

🎉 Exciting News! We've earned Google Premier Partner status for 2025, placing us in the top 3% of agencies globally. This prestigious achievement reflects our unwavering dedication to delivering exceptional results, maintaining high ad spend, and staying ahead with the latest Google Ads technologies. We're proud to continue helping our clients grow and succeed with measurable, impactful digital marketing strategies.…

Google Ads Like A Boss

1
How To Write Compelling Ad Copy - How To Write Effective Ad Copy That Gets Clicks 5:41

5 weeks ago5:41

5:41

How to write compelling ad copy and effective headlines—even without copywriting experience. Quick, actionable tips that work.How To Write Compelling Ad Copy: 00:00 Introduction 02:11 Keywords 02:28 Brand 03:00 Features & Benefits 03:11 Social Proof 03:32 Call To Action (CTA) 03:44 Pricing 04:18 The Power of “Free”How To Write Compelling Ad Copy That Gets ClicksWondering how to write effective ad copy and craft headlines that convert? You don’t need to be a professional copywriter—or even a native English speaker—to create ads that work. With the help of AI tools like ChatGPT or Gemini, writing compelling ad copy is easier than ever.But to get real results, you need more than just generic suggestions. You need a solid framework.Here’s how to write compelling ad copy using seven key elements:Keywords: Make sure your main keyword appears in the headline. If someone is searching for “red apples,” your ad must clearly say “Buy Fresh Red Apples Today.”Brand Name: If your brand is recognized, use it. It builds trust instantly. Unknown brands can still gain attention with strong messaging.Features & Benefits: Don’t just list what your product does—explain what’s in it for the customer.Social Proof: Mention reviews, followers, or subscriber counts. Numbers build credibility.Call to Action (CTA): Tell users exactly what to do—“Buy Now,” “Subscribe,” or “Get Your Free Sample.”Pricing: Including a starting price can help pre-qualify leads, saving your budget from unwanted clicks.The Word “Free”: It’s the most powerful word in advertising. Free delivery, free trial, free returns—put it upfront!With Google Ads, you have multiple headlines and descriptions—use them wisely. Learning how to write effective ad copy means testing what resonates and letting performance guide you.…

Google Ads Like A Boss

1
How To Improve Quality Score In Google Ads - Secrets To High Google Ads Quality Score! 9:02

6 weeks ago9:02

9:02

Learn how to improve your Quality Score in Google Ads by focusing on ad relevance, expected click-through rate, and landing page experience. These expert tips boost performance, reduce CPC, and drive better conversions.Google Ads Quality Score Explained: What It Is & How to Improve ItIf you’ve ever run a PPC campaign, you’ve probably wondered: how do I improve my Google Ads quality score? It’s one of the most frequently asked questions—and for good reason. A strong quality score Google Ads can reduce your cost-per-click (CPC), boost your ad position, and make your entire campaign more effective. But while it's important, obsessing over it isn’t the goal. You should aim to improve quality score Google Ads wisely, not blindly.Let’s break down the Google Ads quality score and how to make it work for you.What Is Google Quality Score?Google Ads quality score is a keyword-level metric that scores each keyword in your campaign from 1 to 10, with 10 being excellent. A score of 7 or higher is generally considered good. But don’t panic if you see a low number—look at the bigger picture. Sometimes a keyword with a low score still converts well. If it’s working, you may not need to fix it.Still, understanding how to improve Google Ads quality score gives you an edge—and can save you money.How Is Quality Score Calculated?Google calculates quality score based on three main factors:Expected Click-Through Rate (CTR) – This predicts how likely it is that someone will click your ad. Writing compelling, relevant ad copy improves CTR and helps you increase quality score.Ad Relevance – Your ad should closely match the user’s search. If someone searches “buy red apples,” your ad should mention “red apples,” not just “fresh fruit.” The more tailored your messaging, the better your quality score Google will be.Landing Page Experience – What happens after the click matters. A fast, relevant, and user-friendly Google Ads quality score landing page boosts your score. Use Google’s PageSpeed Insights to test your site’s performance and fix speed issues.How to Check Google Ads Quality ScoreWant to know how to check Google Ads quality score? Just head into your Google Ads dashboard:1) Go to the “Keywords” tab.2) Customise your columns to show “Quality Score,” “Landing Page Experience,” “Ad Relevance,” and “Expected CTR.”…

Google Ads Like A Boss

1
Google Ads Automated Bidding - What Can Automated Bidding Help An Advertiser Improve? 2:42

6 weeks ago2:42

2:42

Unlock the power of Google Ads Automated Bidding to enhance your ad performance. Save time, reduce costs, and improve targeting with machine learning-driven bid management for better results. Google Ads Automated Bidding helps you optimise your campaigns for maximum efficiency and higher ROI. Experience the future of digital advertising with smart bidding strategies.…

Google Ads Like A Boss

1
How Many Websites Are Part Of The Google Display Network? 2:03

6 weeks ago2:03

2:03

Wondering how many websites are in the Google Display Network? Learn how 2 million+ sites provide advertisers with endless opportunities to connect with audiences.

Google Ads Like A Boss

1
Which Ad Format Is Recommended For Building Awareness? 2:38

7 weeks ago2:38

2:38

Boost brand awareness with the right image ad format. Explore how high-quality visuals can quickly grab attention, spread across platforms, and help your brand make a lasting impact.

Google Ads Like A Boss

1
How Can Performance Planner Serve Your Business? 3:18

7 weeks ago3:18

3:18

Unlock the full potential of your advertising budget with Google's Performance Planner. Optimise spending, predict future results, and plan for sustainable growth with data-driven insights and smart recommendations.

Google Ads Like A Boss

1
Experts Are RAVING About Smart Display Campaigns 1:33

7 weeks ago1:33

1:33

Smart Display campaigns make advertising easy by automating targeting, placements, and performance optimisation. Set up with minimal effort and reach your audience effortlessly.

Google Ads Like A Boss

1
Which Factors Should An Advertiser Consider When Deciding On A Bidding Strategy? 2:59

9 weeks ago2:59

2:59

Learn key factors to consider when selecting a bidding strategy for your advertising campaigns. Discover how user journey complexities, performance goals, and auction competition can impact your ad spend and campaign performance.

Google Ads Like A Boss

1
Learn Google Ads For Free - When Should You Use Responsive Display Ads? 2:03

9 weeks ago2:03

2:03

Responsive Display Ads are a flexible and powerful tool for marketers aiming to boost performance. These ads adapt to any screen size and format, ensuring optimal display across devices and platforms, increasing engagement, reach, and conversion rates.

Google Ads Like A Boss

1
Learn Google Ads For Free - Which Display Ad Format Automatically Creates Ads? 2:18

9 weeks ago2:18

2:18

Simplify your display ad strategy with Google’s Responsive Display Ads. Automatically generate ads in multiple formats, saving time and improving performance for your campaigns.

Google Ads Like A Boss

1
Which Statement Accurately Describes The Reach Of Affinity Audiences’ Targeting? 1:54

10 weeks ago1:54

1:54

Unlock the potential of Affinity Audiences targeting to reach people who care about what you offer, boosting the relevance and impact of your digital campaigns.

Google Ads Like A Boss

1
Which Type Of Automated Bidding Strategy Is Target Return On Ad Spend (ROAS)? 2:58

10 weeks ago2:58

2:58

Maximise your digital advertising ROI with Target ROAS, an automated strategy that focuses on driving revenue. Understand how it works and why it’s ideal for profit-driven campaigns.

Google Ads Like A Boss

1
How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers? 2:17

10 weeks ago2:17

2:17

How does Google Display Ads work? Learn how its advanced targeting strategies help advertisers drive results by understanding users' behavior, interests, and context, ensuring every ad serves a purpose.

Google Ads Like A Boss

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Part 4: Understanding The Customer Value Journey 5:53

11 weeks ago5:53