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Achieving a Complete Customer View
Manage episode 157788581 series 1232368
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In this episode, we?ll explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you?re not alone. Uncovering hidden traits about your customers and calculating their profitability can be a difficult process for many organizations. Joining the conversation is Tony Adkins, Product Manager, SAS. He?ll share real world examples with us about how new technologies can enable an organization to segment and profile its customers based on profitability and bring about positive change.
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