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Knowing Your Customers' Next Step
Manage episode 157788580 series 1232368
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We'll explore how you can use predictive analytics to know your customers' next step. Predictive Analytics is crucial in enabling organizations to predict customer behavior and understand what individuals and segments will provide a greater ROI. Joining the conversation is Tonya Balin, Analytics Product Management, SAS, as we explore how an organization can drive value by focusing less on historical data and more on answering forward-looking questions such as "Which customers are more likely to respond to a marketing campaign," and "Who are my most profitable customers?"
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