The 12 Reasons You Can't Ignore Reactivations

Grow Your Practice Podcast

In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.

Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.

Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.

00:00 - Intro: What is a Reactivation?

01:15 - Why Reactivations Are Underrated

02:20 - Losing $100K in Q4 (and how it changed everything)

03:45 - Why Cold Traffic & Referrals Failed During Holidays

05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations

07:09 - Benefit #1: Revenue Stability

08:00 - Benefit #2: Higher Lifetime Patient Value

09:32 - Benefit #3: More Efficient Operations

11:10 - Benefit #4: Better Clinical Outcomes

12:40 - Benefit #5: Stronger Community Reputation

14:20 - Benefit #6: Happier Staff, Easier Workflows

16:45 - Real Story: Seeing Past Patients in Costco

19:15 - Benefit #7: More Predictable Scheduling

21:35 - Benefit #8: Lower Marketing Costs

22:45 - Benefit #9: Better Patient Compliance

23:50 - Benefit #10: Higher Practice Valuation

26:25 - Why Buyers Care About Reactivation Systems

27:50 - Benefit #11: Data-Driven Decisions

30:00 - Benefit #12: Competitive Advantage (Blue Ocean Strategy)

32:20 - Final Recap: All 12 Benefits of Reactivations

33:30 - What’s Next: 4 Levels of Reactivation Skill & Action Plan