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Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Contemplating Google Ads and growth with Kirk Williams
Manage episode 338705387 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.
- What is healthy ecommerce growth? - 08:34
- Google Ads and how to optimise campaign performance - 19:12
- Performance Max-Google’s automation concept - 28:02
- Compliant data collection and privacy moving forward - 42:34
67 episodes
Share
Manage episode 338705387 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.
- What is healthy ecommerce growth? - 08:34
- Google Ads and how to optimise campaign performance - 19:12
- Performance Max-Google’s automation concept - 28:02
- Compliant data collection and privacy moving forward - 42:34
67 episodes
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Similar to Growing Ecommerce – The Retail Growth Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
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…
continue reading
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1
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Brian Burns
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continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
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…
continue reading
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continue reading
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