Will AI Break Google Search? Plus: Tariff Shocks & the Rise of Zero-Click

Growing Ecommerce – The Retail Growth Podcast

Google’s turning into an answer engine—so why does it feel like the internet’s disappearing beneath it?

In this episode of Growing Ecommerce, Mike and Chris tackle the search shake-up and what it means for everyone from advertisers to publishers:

• AI Overviews (AIO) could kill clicks — We break down how Google’s zero-click model is reshaping the internet and threatening entire business models.

• Can Google hold its ground in the AI era? Or are leaner, AI-native rivals closing in?

• What is “Vibe Marketing” and why are creative teams obsessed with it? We explore the rise of aesthetic-driven strategy in ad workflows.

• Tariffs are back—and they’re shifting ecommerce strategies fast. Why they might force brands to focus on profitability instead of just revenue growth.

• 2025 is not just about riding the AI wave. It’s about surviving the cracks forming underneath.

Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what’s really happening.

🎧 Subscribe for more deep dives into the future of digital marketing, AI, and platform ethics.
💬 Drop your thoughts: Is zero-click search good or bad for the web?

#AIinMarketing #GoogleSearch #EcommerceStrategy #DigitalAdvertising #MarketingPodcast #GoogleAds

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About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

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Make sure to follow smec - Smarter Ecommerce for more performance marketing insights.

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
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Chapters

1. Will AI Break Google Search? Plus: Tariff Shocks & the Rise of Zero-Click (00:00:00)

2. Episode Introduction and Agenda (00:00:09)

3. Google AIO: Transforming Search Experience (00:01:11)

4. The Impact of AI on Marketing (00:08:43)

5. The Fate of Google: Future Dominance? (00:17:57)

6. Trump's Tariffs and Shopping Behaviors (00:34:48)

7. Episode Wrap-up and Profitability Focus (00:43:13)