The Go-Giver: Building Relationships and Success Through Giving Value with Bob Burg | S4E6

Growing your business with People

Bob Burg, co-author of The Go-Giver book series, joins host Jeff Lackey to discuss the power of giving and how it can help grow your business. Bob shares his journey from being a news broadcaster to becoming a successful salesperson and eventually an author and speaker.
He explains the concept of The Go-Giver, which is about shifting your focus from getting to giving and providing immense value to others. Bob emphasizes the importance of understanding the laws of value, compensation, influence, authenticity, and receptivity in building strong relationships and achieving success in business. He also shares a powerful story of a roofer who turned his struggling business around by adding value to his customers' lives.
Bob concludes by highlighting the significance of placing other people's interests first and earning their commitment through genuine care and service.

Key Takeaways:

• Shifting your focus from getting to giving is the key to building strong relationships and achieving success in business.
• The law of value states that you should provide more value to others than what you take in payment.
• Your income is determined by how many people you serve and how well you serve them (the law of compensation).
• The law of influence emphasizes the importance of placing other people's interests first and building trust and rapport.
• The law of authenticity encourages you to be genuine and true to yourself in all interactions.
• The law of receptivity reminds you to stay open to receiving and understand that giving and receiving are two sides of the same coin.

For more information about Bob or to grab your copy of The Go-Giver, visit: https://thegogiver.com/
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To access bonus content, information about the guest, and links to materials discussed, go to our website: https://www.gybwp.com

Special thanks to all those who encouraged me to do this podcast, with a special thanks to my son Jeffrey who challenged/inspired me to do this podcast, Vinnie and Emmett who have helped to post and promote it, and Aubrey who has provided me with good, constructive feedback along the way! Love, Dad