Artwork

Content provided by Seth Viebrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Viebrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Beyond Vanity Metrics: Marketing’s Impact on Revenue

19:24
 
Share
 

Manage episode 473326974 series 3654126
Content provided by Seth Viebrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Viebrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we explore why marketers need to move past vanity metrics and focus on revenue-driven KPIs. We dive into identifying which metrics truly impact revenue and how to leverage data to optimize the entire marketing funnel—from awareness to conversion—and prove ROI, even in long sales cycles.

In this episode, you’ll learn:

  • Identifying Revenue-Driving Metrics – Which KPIs matter most for conversions and how to differentiate actionable metrics from vanity metrics.

  • Mapping the Marketing Funnel – How to break down the funnel into stages (awareness, interest, consideration, conversion) and pinpoint where potential customers drop off.

  • The Importance of Data-Driven Decisions – Using data to analyze weak points, set measurable goals, and determine when to pivot your marketing strategy.

  • Aligning Metrics with Business Goals – How to tie marketing KPIs directly to business outcomes, ensuring that every metric supports revenue growth.

  • Proving ROI in Long Sales Cycles – Strategies for using alternative metrics like engagement and awareness to forecast revenue, and working the math backwards from customer lifetime value.

Tune in for actionable insights on transforming your marketing approach from vanity metrics to a revenue-focused strategy that drives real business growth.

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 473326974 series 3654126
Content provided by Seth Viebrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Viebrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we explore why marketers need to move past vanity metrics and focus on revenue-driven KPIs. We dive into identifying which metrics truly impact revenue and how to leverage data to optimize the entire marketing funnel—from awareness to conversion—and prove ROI, even in long sales cycles.

In this episode, you’ll learn:

  • Identifying Revenue-Driving Metrics – Which KPIs matter most for conversions and how to differentiate actionable metrics from vanity metrics.

  • Mapping the Marketing Funnel – How to break down the funnel into stages (awareness, interest, consideration, conversion) and pinpoint where potential customers drop off.

  • The Importance of Data-Driven Decisions – Using data to analyze weak points, set measurable goals, and determine when to pivot your marketing strategy.

  • Aligning Metrics with Business Goals – How to tie marketing KPIs directly to business outcomes, ensuring that every metric supports revenue growth.

  • Proving ROI in Long Sales Cycles – Strategies for using alternative metrics like engagement and awareness to forecast revenue, and working the math backwards from customer lifetime value.

Tune in for actionable insights on transforming your marketing approach from vanity metrics to a revenue-focused strategy that drives real business growth.

  continue reading

44 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play