))
Marketing as a Growth Engine
Manage episode 474696382 series 3654126
Content provided by Seth Viebrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Viebrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we dive into how marketing can be a true growth engine, shifting from a cost center to a revenue driver. We explore the balance between short-term and long-term strategies, the financial metrics that matter, and how to align marketing efforts with business goals for maximum impact.
In this episode, you’ll learn:Marketing as a Business Growth Tool – How to position marketing as a driver of revenue rather than an isolated function.
Short-Term vs. Long-Term Strategies – The importance of balancing immediate revenue tactics with sustainable brand-building efforts.
Key Financial Metrics – Understand CAC, CLV, and pipeline contribution to measure and prove marketing’s impact.
The Role of Brand in Revenue Generation – Why brand-building should work in tandem with performance marketing for lasting success.
Smarter Budget Allocation – How to optimize marketing spend based on funnel weaknesses and high-impact opportunities.
Tune in for actionable insights on how to align marketing with business growth, measure its impact, and make data-driven decisions that drive real results.
42 episodes
Share
