An Iterative Approach to Localized Marketing for SaaS and Software: Interview with David Vogelpohl

Growth Stage by FastSpring

Transcript for this episode.

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

2 years ago 37:03

MP3•Episode home

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. EJ interviewed him for insights into how to build a global marketing strategy, especially when it comes to localization.

They covered:

An iterative approach to localizing marketing efforts
A step-by-step guide to looking for regional growth opportunities
How to use insights from our 2022 Emerging Customer Markets report
Finding regional marketing and localization partners

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.

33 episodes

#Tech #MBA #Business #FastSpring #SaaS #Software #Technology

An Iterative Approach to Localized Marketing for SaaS and Software: Interview with David Vogelpohl

Growth Stage by FastSpring

published 2 years ago

MP3•Episode home

They covered:

An iterative approach to localizing marketing efforts
A step-by-step guide to looking for regional growth opportunities
How to use insights from our 2022 Emerging Customer Markets report
Finding regional marketing and localization partners

Transcript for this episode.

33 episodes

#Tech #MBA #Business #FastSpring #SaaS #Software #Technology

All episodes

Growth Stage by FastSpring

1
Why Web Accessibility Is Good for Business With Amber Hinds of Equalize Digital 44:32

26 days ago44:32

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Conversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities. Amber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creator of the Accessibility Checker plugin for WordPress and lead organizer of the WordPress Accessibility Meetup, Amber is at the forefront of helping companies make their websites and SaaS products usable for everyone — including people who are blind, deaf, or have mobility or cognitive impairments. In this episode, Amber shares the real-world implications of accessibility, how it intersects with SEO and compliance, and what companies can do right now to improve usability for all. To learn more about how accessibility impacts business growth, listen for the full insights into: Why accessibility improvements often lead to better SEO, lower bounce rates, and higher conversions What global regulations like the European Accessibility Act mean for SaaS and ecommerce companies How to start testing your website or product today — using free tools, real users, or expert audits To hear all this and more about making the web work for everyone, listen now! Transcript available on the FastSpring blog. 00:00 Introduction to Accessibility and Equalize Digital 03:05 Understanding Website Accessibility 05:58 The Importance of Accessibility 08:56 Legal Implications of Accessibility 11:45 Barriers to Implementing Accessibility 14:55 Human Testing vs. Machine Testing 17:48 User Testing and Accessibility Feedback 24:57 Effective User Testing for Accessibility 28:32 The Importance of Accessibility in Software Development 32:29 Examples of Accessibility Best Practices 38:42 Getting Started With Accessibility Improvements This podcast is brought to you by FastSpring . As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

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How Digital Founders Can Build Authentic Personal Brands with Rachel Gogos of brandiD 37:47

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Conversation with brandiD’s Founder and CEO Rachel Gogos about how SaaS leaders can build personal brands that drive connection, credibility, and growth. Your personal brand is more than a polished LinkedIn profile — it’s how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works? In this episode of Growth Stage, we talk with Rachel Gogos — Founder and CEO of brandiD — about her SOULiD framework and how digital business leaders can craft a brand that reflects who they truly are, while supporting their business goals. Rachel shares: What makes up a strong personal brand (and why every founder already has one). How personal branding boosts clarity, confidence, and even company resilience. Practical ways SaaS leaders can uncover and express their unique identity. Mistakes to avoid (like overusing AI or oversharing on social media). Why consistency matters more than perfection. If you're a founder, executive, or thought leader looking to stand out and connect with the right audience — without turning into a personal branding cliché — this episode is for you. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

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9 weeks ago38:07

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Conversation with Nexus CEO Justin Sacks introducing the FastSpring and Nexus web shop integration. If you're looking for one of the fastest ways to launch your D2C channel, you may be interested in hearing more about the incredibly easy-to-implement solution offered through a partnership with D2C payment platform FastSpring and creator program in a box provider Nexus. In this episode of Growth Stage, we interview CEO of Nexus Justin Sacks about his thoughts on: The core challenges the partnership was established to address. How the integration works. Exactly how publishers can use FastSpring + Nexus to quickly launch a successful D2C channel. If you're sitting on your hands worried that launching D2C has to be a massively disruptive project, you may be surprised what is possible for you and your players. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring . As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

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11 weeks ago47:18

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Conversation with oeksound CEO Hannes Andersson about taking an audio plugins business global. When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to become recording engineers. And as Hannes puts it, they weren’t in the plugin industry or experienced with software ecommerce when Olli’s plugin quickly became popular, thanks to a simple post on a popular online audio forum. Today, oeksound is a global software company in the audio and video space, with their plugins used by some hugely recognizable names in the music industry. To learn more about how they did it, listen for the full insights into: How oeksound’s pricing and trial options make their products more accessible to more users. Why the user experience and user feedback is so important for improving and marketing plugins. Why a frictionless purchase process is such a key focus for oeksound to continue expanding their sales. To hear all this and more about oeksound’s experience with taking their plugin business global, listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring . As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

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15 weeks ago29:25

29:25

Conversation with Here’s Waldo Recruiting’s Founder and CEO Lizzie Mintus about how to compete with large brands to recruit the best talent. If you're running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate's resume. So how are smaller companies supposed to compete with large brands for the best talent? In this episode of Growth Stage, we interview Lizzie Mintus — Founder and CEO of Here's Waldo Recruiting and host of The Here’s Waldo Podcast — about her thoughts on: The most effective recruiting strategies for SMBs. How to leverage community involvement and content to punch above your weight. Insights on why the best candidates say “YES!” to working for smaller brands. If you're facing challenges winning the best candidates for your roles, or if you have a small number of roles and every hire really matters, then don't miss this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring . As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

1
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17 weeks ago36:58

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Growth Stage by FastSpring

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19 weeks ago35:30

35:30

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Growth Stage by FastSpring

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27 weeks ago33:30

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Growth Stage by FastSpring

1
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36 weeks ago24:48

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Growth Stage by FastSpring

1
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41 weeks ago23:33

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Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to: Give the best best attention to all product releases. Tell an overarching product story where the whole is more valuable than the sum of its parts. Help marketing be planful and thoughtful so they can provide their best work for product releases. If you’re running yourself ragged with over-active product roadmaps, endless “t-shirt” sizing for agile project estimations, slipping product release dates, or being worried about letting your product managers down, it may be time to consider thematic product releases. Learn how in this episode of Growth Stage. Listen now! Transcript available on the FastSpring blog. This podcast is brought to you by FastSpring . As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.…

Growth Stage by FastSpring

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43 weeks ago33:31

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Growth Stage by FastSpring

1
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45 weeks ago40:14

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Growth Stage by FastSpring

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49 weeks ago31:56

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Growth Stage by FastSpring

1
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51 weeks ago41:21

41:21

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Growth Stage by FastSpring

1
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1 year ago40:25