The Human Edge in AI: Relationship-Building in the Age of Automation

GTM AI Podcast with Coach K and Jonathan Moss

https://www.gtmaiacademy.com/

https://www.commsor.com/

https://www.linkedin.com/in/mac-reddin/

I just had a great chat with Mac Reddin, the guy behind Commsor. He's got some strong opinions on AI and how we're using it in business. Mac's not anti-AI, but he's definitely skeptical. He thinks we're putting too much faith in AI, especially in sales and marketing. His main point? AI should help us connect with people, not replace those connections. We talked about how AI can be useful, but also how it can go wrong if we're not careful. Mac shared some cool examples of using AI as a tool, not a crutch. He's worried about the long-term effects of relying too much on AI, especially when it comes to building real relationships. It was a eye-opening conversation that really made me think about how we're balancing tech and human touch in business today.

Highlights of the conversation in bullet points:

• Mac's journey as a young entrepreneur and the creation of Commsor
• The concept of Commsor as an "anti-AI" platform focusing on human networks
• Critique of current AI implementations in sales and marketing
• Discussion on the potential misuse and overestimation of AI capabilities
• The importance of using AI as an assistant rather than a replacement for human interaction
• Insights on the loneliness epidemic and the need for genuine human connections
• Examples of how AI can be used effectively to support relationship-building
• Concerns about the long-term impacts of AI on human interactions and business practices

Key Quotes from Mac:

• "We help you basically activate your company's network to drive pipeline, drive revenue."
• "I feel like AI to me feels a lot like the .com bubble to me, right? Internet was new. People poured money into it. This is the future. This is the future. And then, oops, not quite yet."
• "As soon as it becomes a pattern, it feels like a sales message and your brain just goes, nevermind."
• "AI should be your assistant, not your replacement. And as soon as it's used as a replacement in relationships, oof. Good luck."
• "I use chat GPT as a sparring partner to send it ideas and flesh things out and, take raw things and help shape them a bit more."
• "I wouldn't call myself, I would say I'm an AI skeptic, not an anti AI person is the best way to put it."