Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.
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SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sa ...
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Deep Dive into Modern Sales Architecture Powered by AI
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37:56www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.linkedin.com/in/scott-martinis/ https://www.b2bcatalyst.com/ Breaking Down GTM Engineering with Scott Martinez: A Game-Changing Conversation Holy smokes, folks. I just had one of those conversations that makes you want to completely rebuild your entire go-to-market motion. Scott Martinez fro…
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Navigating the AI Revolution: AI Transformation Five Step Framework
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33:43www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/lauren-schiavone/ https://www.wonderconsultingllc.com/ Navigating AI Transformation: A Conversation with Lauren MorgensteinJoin host Jonathan Kvarfordt, AKA Coach K, in the latest episode of the G-T-M-A-I podcast, as he engages with Lauren Morganstein. Lauren shares her journ…
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AI Notetakers and Sales Innovation with Kim Hacker
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27:20www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/kimberlyhacker/ AI in the Sales Journey: Lessons from Testing 22 Note-Taking Tools I recently connected with Kim Hacker, Head of Business Operations at Arrows, who ran a fascinating experiment testing 22 AI note-taking tools simultaneously on sales calls. (read her in depth a…
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Troubleshooting Enablement with Ciara Byrne | Interview
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36:28In this episode of Troubleshooting Enablement, Devon McDermott sits down with Ciara Byrne - VP of Revenue at SupportNinja - to explore how enablers can scale smarter by partnering with outsourced teams. Ciara’s career has spanned sales enablement, operations, pricing, and executive leadership across global organizations. Today, she’s building high-…
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Exploring the future of Sales and AI with Sami Rejeb
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25:51www.aibusinessnetwork.ai www.gtmaiacademy.com Sami Rejeb is no stranger to transformative technology. With over 20 years of experience in revenue management, he's seen the sector evolve from manual operations to dynamic, AI-driven systems. His journey began as a CRM consultant at KPMG, followed by roles such as Customer Care Director for a mobile o…
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Identifying, Optimizing, Maximizing Revenue with AI
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34:30www.gtmaiacademy.com www.aibusinessnetwork.ai www.loyee.ai Join Coach K, also known as Jonathan Kvarfordt, in an engaging episode of the GTM AI Podcast featuring Dr. Desiree. They discuss Dr. Desiree's impressive journey from Macho Akia to Germany and the US, her entrepreneurial ventures, and her deep expertise in financial economics and AI. Dr. De…
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THE FUTURE OF HIRING: AI AND HUMAN INSIGHT WITH Gary Schwake of Sparkhire
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29:55www.aibusinessnetwork.ai www.gtmaiacademy.com www.sparkhire.com In the latest episode of the GTM AI Podcast, I got into an amazing discussion with Gary Schwake from Spark Hire, Inc. , a leading provider of hiring solutions for people-powered organizations. Their conversation explores the intersection of AI within the go-to-market (GTM) strategy and…
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AI Strategy and Adoption Unlocking AI's Potential in Business
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33:23www.aibusinessnetwork.ai www.gtmaiacademy.com Daniel Beecham: https://www.linkedin.com/in/daniel-beecham/ In a rapidly evolving world where artificial intelligence (AI) is reshaping industries and redefining job roles, understanding the nuances of AI implementation and adoption is crucial. In this enlightening podcast, I got to dig in with Daniel B…
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Troubleshooting Enablement with Felix Krueger | Interview
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40:13In this episode of Troubleshooting Enablement, Devon McDermott sits down with Felix Krueger—former consultant, startup founder, and longtime enabler—to explore what it really takes to go from in-house to independent. From his early days in enterprise enablement to building and selling his own company, Felix has worn nearly every hat in go-to-market…
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Dramatic Shift and Impact of AI on Business and Go To Market
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51:49www.aibusinessnetwork.ai www.gtmaiacademy.com www.winningbydesign.com DRAMATIC SHIFT AND IMPACT OF AI ON BUSINESS AND GO TO MARKET Today hosted by Jonathan Moss we are thrilled to have Jacco van der Kooij the Founder of Winning by Design on to join us and talk about our favorite topic ;) Jonathan kicks off the conversation by highlighting the recen…
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Exploring AI in Email & Communications to increase revenue with Luella.AI CEO Mustafa Saaed
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24:37www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.luella.ai/ https://www.linkedin.com/in/mustafasaeed/ Good morning, good evening, or good afternoon—whenever you find yourself diving into this exploration of AI and business technology. I am excited to dive deep into the world of AI-driven communication innovations with Mustafa Saeed, CEO an…
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Statistical Enablement with Dr. Tom Tonkin | Interview
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39:26In this episode of The State of Sales Enablement, Coach K sits down with Dr. Tom Tonkin—sales enablement OG, academic, and data whisperer—to explore what truly makes enablement work. From his early days as a sales leader at Oracle to earning a PhD in Organizational Leadership, Tom’s unique journey has equipped him with rare insight into what actual…
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AI Metrics that Win Deals and Unlock Sales Performance
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31:52www.aibusinessnetwork.ai www.gtmaiacademy.com For FrontRace www.frontrace.com In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, also known as Coach K, is joined by Jack Siney from FrontRace. They dive deep into Jack's unique career journey, his transition from working with the Navy to entrepreneurship, and how he came to build his cur…
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Key Strategies for Integrating AI in Business Operations with Paul Glover
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25:42www.aibusinessnetwork.ai www.gtmaiacademy.com Had a blast on the GTM AI Podcast with Paul Glover. As a tech enthusiast and a principal consultant at Burendo, Paul shares his profound understanding of AI's role in enhancing business processes, and I'm eager to share our dialogue with you. Discovering AI's Potential From tech beginnings as a business…
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High Impact SKOs with Kunal Pandya | Interview
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34:35In this episode, host Felix Krueger sits down with Kunal Pandya, VP of Global Revenue Enablement at Corsearch and Founder of Sales Velocity Labs, to break down the strategy behind running a highly effective SKO. With 17+ years in enablement, Kunal has refined an approach that aligns SKOs with business outcomes, maximizes engagement, and ensures key…
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The Art and Science of AI Implementation with Reuben Bailon
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33:43www.aibusinessnetwork.ai www.gtmaiacademy.com For more from Reuben Bailon: https://www.linkedin.com/in/reubenbailon/In this episode of the GTM AI podcast, Coach K hosts AI specialist Reuben Bailon to discuss the critical steps for successful AI implementation in businesses. Reuben emphasizes the importance of understanding business objectives, defi…
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The SPARE Method with April Petrey | Interview
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38:55How do you build a scalable, effective sales process—without overcomplicating it? In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing busi…
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AI, Influence, and the Future of Brand Growth with Joy CEO of Markable.ai
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24:50www.gtmaiacademy.com www.aibusinessnetwork.ai To find Joy you can go to: www.markable.ai https://www.linkedin.com/in/joy-tang-markable/Join Coach K as he interviews Joy Tan, the CEO of Markable, who shares her compelling journey from China to the U.S., as a math prodigy attending MIT, to her experiences in high-frequency trading, and finally, her c…
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AI Enablement with Jonathan "Coach K" Kvarfordt | Interview
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38:16In this special episode of The State of Sales Enablement, Felix Krueger flips the script and welcomes the show’s own co-host, Jonathan Kvarfordt (Coach K), to the other side of the mic. Known for his deep insights into AI, sales enablement, and go-to-market strategies, Coach K shares his vision for AI in sales, the evolution of AI agents, and the i…
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The Year of the AI Agent: How Thynk.ai is Revolutionizing Sales
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28:32www.gtmaiacademy.com www.aibusinessnetwork.ai www.thynk.ai The Year of the AI Agent: How Thynk.ai is Revolutionizing Sales In my latest GTM AI Podcast episode, I reconnected with John Long and Dane Oborn, longtime friends and co-founders of Thynk.AI Their journey from sales professionals to AI innovators is remarkable - after experiencing the frust…
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ISEs3 Ep20: Sheevaun Thatcher - Gaining Gravitas from the Get-Go
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31:23We’re thrilled to announce the release of the grand finale of Inside Sales Enablement Season 3, featuring none other than Sheevaun Thatcher, the Godmother of the global Enablement community, whose fun-lovin fancy shoes, servant's heart, and ear-to-ear smile have brightened every Enablement Society Experience from the very beginning. 🎙️ In This Epis…
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VC Enablement with Carolyn Breeze and Lauren Calautti | Interview
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34:16In this episode of The State of Sales Enablement, Felix sits down with Carolyn Breeze (CEO) and Lauren Calautti (Chief Revenue Rocketeer) from Scalare Partners, an ASX-listed investment firm operating in Australia and USA. Unlike traditional VC firms, Scolari Partners takes a hands-on approach—providing commercial services that help startup founder…
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Mastering Sales with AI: Strategies for Effective Coaching & Revenue Growth
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38:17www.gtmaiacademy.com www.aibusinessnetwork.ai In the ever-evolving landscape of sales, artificial intelligence (AI) has emerged as a pivotal tool for redefining how companies operate. Recently, on the GTMAI podcast, Jonathan Moss interviewed 🚀 Victor Adefuye co-founder and CEO of Dana Consulting (NYC) to explore how AI is revolutionizing the sales …
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We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start! 🧠 5 Keys You'll Learn i…
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Scaling Influence with Alex Matyushenko | Interview
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32:32In this episode of The State of Sales Enablement, Coach K welcomes Alex Matyushenko, a seasoned enablement leader with experience at AWS, Google, and Microsoft. From driving sales excellence to leveraging AI for scalable impact, Alex shares his expertise on influencing at scale, enabling leaders, and building high-performing teams—even when those t…
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www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/company/velocityengine-ai/about/ AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI Podcast In this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategi…
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Inside the Future of AI Events: How HumanX is Revolutionizing AI Conferences
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25:17www.gtmaiacademy.com www.humanx.co Before we dive in, here is a special offer from Andrew about HumanX exclusively for our subscribers: Calling All Directors, VPs, and C-Level Executives at Large Companies I’m thrilled to extend a special, complimentary invitation to join our SolutionBridge program, an exclusive opportunity at HumanX: Connect with …
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Enablement Execution with Aaron Evans | Interview
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41:08In this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Aaron Evans, co-founder of Flow State, a B2B sales performance and transformation consultancy. Aaron has spent 15 years in enablement, working across multinational corporations and fast-moving startups, and today he shares his insights on sales transformation, m…
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Tactics for Elevating & Optimizing Your Teams in 2025 with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting
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37:20In the season finale of The Enablement Edge, hosts Steve and Amber chat with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting, about where to succeed in enablement in 2025. Together, they tackle the industry's current challenges, including burnout and exhaustion among professionals, while highlighting the need to sustain passion and empa…
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Revolutionizing Sales and Marketing Workflows with AI
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35:19www.gtmaiacademy.com www.gtmaipodcast.com www.magai.co In this episode of the GTM AI Podcast, host Jonathan "Coach K" Kvarfordt sits down with Dustin, founder of Magi AI, a platform transforming how businesses leverage artificial intelligence. A long-time fan of Magi, Kvarfordt delves into Dustin's journey from struggling entrepreneur to AI innovat…
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Maturity Models with Felix Krueger | Interview
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35:35Devin McDermott welcomes Felix Krueger, the founder of this very podcast, former enablement consultant, and seasoned enablement leader, to discuss one of the hottest topics in sales enablement today: enablement maturity models. Felix shares practical advice and expert insights into what maturity models are, why they matter, and how enablers can lev…
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Successfully Selling AI Solutions in Today's Market
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38:57www.gtmaipodcast.com https://www.linkedin.com/in/ram-b-01012b183/ www.gtmaiacademy.com www.aibusinessnetwork.ai The 2024 AI Go-To-Market Playbook: How to Successfully Sell AI Solutions in Today's Market | Insights from Tech Leader Ram Bulusu In a recent conversation with Ram Bulusu, a veteran technology leader with 35 years in healthcare technology…
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Enablement Metrics with Kieran Smith | Interview
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38:57In this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Kieran Smith, Senior Director of Enablement at TechnologyAdvice. With years of experience transitioning from sales leadership to a data-driven enablement leader, Kieran dives into the strategies that transformed his organization’s enablement approach. From strea…
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Revolutionizing Sales Metrics with Alysio and AI
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25:54https://www.gtmaiacademy.com https://www.alysio.ai Revolutionizing Sales Metrics with Alysio and AI In an era where AI and automation dominate sales technology headlines, this week's episode uncovers a refreshingly fundamental truth: sometimes the most powerful innovations start with the simplest questions. Ryan, CEO and co-founder of Alysio, joins…
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Scaling Enablement with Alexander Bedford | Interview
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41:01In this episode of The State of Sales Enablement, Felix Krueger, your host, welcomes Alex Bedford, a seasoned enablement leader with extensive experience in scaling enablement functions globally. From managing regional enablement teams to leading global initiatives, Alex shares his unique insights on scaling impact, navigating organizational politi…
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Unlocking Business Intelligence with Secure, In-House Database AI Solutions
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33:22www.gtmaiacademy.com www.tursio.ai In the latest episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, spoke with Murali Mahalingam, co-founder and Head of GTM at Tursio.ai. Their discussion explored how Tursio.ai’s groundbreaking technology is redefining data analytics, helping GTM professionals gain faster, actionable insights whil…
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Troubleshooting Enablement with Federico Presicci | Interview
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45:50In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Federico Presicci, enablement strategist, leader of GetAccept’s enablement team, and creator of the Enablement Insight blog. With extensive experience in building enablement functions and sharing best practices across the community, Federico dives dee…
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So I finally got to sit down with Ioanna Mantzouridou Onasi CEO of Dextego Ioanna’s passion for understanding human motivation, coaching, and technology shines through her story—from her psychology roots to becoming a startup leader. We explored the gaps in traditional sales training, particularly how ineffective and biased role plays are, and how …
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Game Maker Enablement with Krystina Moustakis | Interview
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27:59In this episode of The State of Sales Enablement, Jonathan Kvarfordt, a.k.a. Coach K, sits down with Krystina Moustakis, an organizational psychologist and enablement expert, to dive into how enablement can drive performance through a unique people-centric approach. Krystina shares her journey from teaching to organizational psychology and how her …
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Enablement Unleashed with Federico Presicci | Interview
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45:31In this episode of The State of Sales Enablement, Coach K is joined by Federico Presicci, a prominent sales enablement leader and creator of insightful practitioner-led content in the enablement space. Federico shares his unique journey from arriving in the UK without speaking English to becoming a recognized voice in sales enablement. Together, th…
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How AI Surveys are Revolutionizing Sales Pipeline Generation
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34:42https://www.gtmaiacademy.com https://www.theysaid.io/ https://www.linkedin.com/in/lihonghicken/ Here's a clean breakdown of the interview: I spoke with Lihong Hicken, CEO and co-founder of Theysaid.io, about revolutionizing sales pipeline generation through AI-powered surveys. Lihong's journey from an intern building desks to becoming a CEO shapes …
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Cultural Assets with Lawrence Wayne O'Connor | Interview
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55:12In this episode of The State of Sales Enablement, your host Dannii Mathers is joined by Lawrence Wayne O'Connor, a sales enablement leader and advocate for leveraging culture to drive sales success. Based in the UK, Lawrence shares his unique journey into sales enablement, his perspectives on cultural assets, and how these can be harnessed to empow…
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How to Combine AI Tools with Human Expertise for 10X Marketing Results
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32:01www.gtmaiacademy.com www.gtmaipodcast.com zerotounicorn.beehive.com www.goa25.com AI Marketing Revolution: Key Takeaways from My Conversation with Tahnee Perry I recently had an eye-opening conversation with Tahnee Perry about transforming marketing with AI, and I want to share not just what we discussed, but how you can actually implement these st…
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Troubleshooting Enablement with Sean Lane | Interview
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38:43In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Sean Lane, RevOps expert, co-author of The Revenue Operations Manual, and host of The Operations Podcast. Sean is also a founding partner at Beacon GTM, where he helps early-stage companies optimize their go-to-market strategies. With over a decade of…
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AI for Business Leaders: How Causal Analytics Drives 8X Growth
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36:35https://www.gtmaipodcast.com https://www.gtmaiacademy.comAI for Business Leaders: How Causal Analytics Drives 8X GrowthFeaturing Mark Stouse ( https://www.linkedin.com/in/markstouse/ ) CEO of proofanalytics.aiEpisode OverviewIn this power-packed episode, Mark Stouse reveals how causal analytics and AI are revolutionizing business decision-makin…
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AI Led Growth: The New Path for AI and Sales with 1Mind CEO Amanda Kahlow
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39:41https://www.gtmaiacademy.com https://www.gtmaipodcast.com https://www.1mind.com https://www.linkedin.com/in/amandakahlow/ # The AI Revolution No One's Talking About: My Eye-Opening Conversation with 1Mind CEO Amanda Kahlow After my conversation with Amanda Kahlow, I had to take a moment to process what I'd just learned. As someone who's spent years…
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Kroolo The Only AI Productivity Tool You Will Ever Need
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30:52www.gtmaiacademy.com https://kroolo.com/ https://www.linkedin.com/in/shashank295/ https://www.linkedin.com/in/wadekatie/ https://www.linkedin.com/in/steven-macneil-15556a2/ Kroolo The Only Productivity Tool You Will Ever Need: I have gotten to know the Kroolo team fairly well over this last month or so and been impressed by how they have thought th…
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Enhancing Adoption and Impact with an Agile Approach Featuring Sally Ladrach from SavATree
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37:54In this episode of The Enablement Edge, hosts Steve and Amber are joined by Sally Ladrach, Director of Enablement at SavATree, a full-service tree, shrub, and lawn care company with more than 100 locations across the US and Canada. The topic for today is how enablement teams can leverage agile methodologies found in product and marketing to enhance…
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ChatAE Founder Reveals How AI Sales Tools Are Actually Making Sales Teams Better, Not Replacing Them
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35:54www.gtmaiacademy.com https://www.chatae.ai/ https://www.linkedin.com/in/dustinbeaudoin/ Why I'm Excited About This Conversation Just had a fascinating chat with Dustin, the founder of ChatAE, who's bringing a fresh perspective to AI in sales. What caught my attention immediately was their tagline: "Not another AI SDR." In a space crowded with tools…
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AI Strategy Expert Ashley Gross on Humanizing Automation, Building Effective Agents, and Transforming Marketing Workflows
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34:05https://www.gtmaiacademy.com/. https://www.aipoweredgtm.com/ https://www.aiworkforcealliance.com/ Summary I sat down with Ashley Gross, an AI strategist who transformed her marketing career by leveraging AI tools to compress a 40-hour workweek into 15 hours. Her journey began with a personal challenge - adapting to motherhood without maternity leav…
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