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Setting the Record Straight About Content Marketing
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Blog posts. Ebooks. Webinars. Podcasts. And the list goes on and on. There are so many different ways to create content today and distribute it. Oftentimes, we tend to think of content marketing success as hitting the publish button on a new piece of content. The reality is that content marketing isn’t about publishing new content all the time. It’s about growing mindshare.
That’s why we’re talking with Jillian Hoefer, Senior Content Marketing Manager at UserEvidence. She’s so dedicated she is to creating different, memorable, and impactful content that she once got in a REAL dumpster for B2B content. Throughout her nearly 10-year career in content marketing, she's worked for brands in the tech and e-commerce spaces and helped them create content that not only earned mindshare, but drove demand. Some of her proudest career moments include hanging with Saxsquatch for a virtual event called "Break Sh*t", acting alongside a puppet, wearing the coveted Disney name tag, getting a cease and desist from Cards Against Humanity, and seeing the word "EVERYWHERE!" as someone's self-reported response for where they heard about us while booking a demo.
In this episode, Stephanie and Jillian talk about what she’s learned from a career in and out of tech, the value of original research, how content marketers should define success, and how to get content marketing a seat at the table.
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