#4 - Dare to Be Annoying on Social Media with Heidi Hooker

Handle The Sh!T

🎙 INTRO TIME!

Welcome back to Handle the Sh!t!—where business gets real, and sh*t gets handled! In this episode, we’re talking all things social media—specifically for septic, wastewater, and service-based businesses. If you’ve ever worried that posting too much might make you “annoying” online, our answer is: GOOD. That means you’re showing up. And no one knows that better than our in-house social media powerhouse...

💥 MEET OUR GUEST

Say hello to Heidi Hooker, the Marketing Manager at HomeField East Valley. Heidi is the genius behind our brand voice, visibility, and viral TikToks (yes, even the gross ones!). She joins Tanya to break down why being “too much” on social media is exactly the right amount—and how to start posting with confidence, clarity, and consistency.

🔥 WHY THIS EPISODE ROCKS.....

🔥 Why “annoying” is actually your goal when building visibility online
🔥 The 80/20 rule that keeps your content valuable (not salesy)
🔥 Real tips for posting consistently without losing your mind
🔥 What actually performs well on social media for septic companies (hint: the gross stuff!)
🔥 How social media attracts new hires and helps build your internal team culture
🔥 Pro-level outreach tactics for networking with local restaurants, agents, and businesses
🔥 The social media tool we use every day and why it’s a game-changer

🔗 Resources & Links:

• ✅ Download our free PDF: 50 Social Media Post Ideas for Your Septic Biz
• ✅ Social Pilot – Our favorite affordable social media scheduler

💬 Epic Affirmation from this Episode:

“Take a risk and try to be annoying. At least once a day.” 💣

🎧 Until next time, keep doing epic shit!

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldEastValley.com
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: [email protected]

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit

Chapters

1. Daring to Be Annoying on Social Media (00:00:00)

2. The Importance of Consistency in Posting (00:03:00)

3. Engaging with Your Audience (00:05:49)

4. Building Community Connections (00:09:00)

5. Leveraging Social Media Tools (00:11:57)

6. Final Thoughts and Challenges (00:15:04)