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Consumer Insights and Branding with Brett Townsend

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Manage episode 432816856 series 1398284
Content provided by Jaci Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jaci Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the "He Said, She Said" Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, "Insights on the Brink," co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.
  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 432816856 series 1398284
Content provided by Jaci Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jaci Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the "He Said, She Said" Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, "Insights on the Brink," co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.
  continue reading

232 episodes

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