The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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THOUSANDS of Dollars Lost by Abandoning a Podcast
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10:56
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10:56It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflo…
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Bringing Brands to Life with Daale Carter
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51:10In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Daale Carter, Managing Director of energy BBDO and a standout voice in the global advertising world. With a career that started in entertainment law and moved through experiential marketing, strategy, and media, Daale brings a rare blend of experi…
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The Responsibility of Being a Trusted Voice in the Health and Wellness Space with Zora Benhamou
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31:22This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion! Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving …
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The Truth About Getting Sponsors for Your Health & Wellness Podcast
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17:01What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal cli…
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Teaming Up for Triumph! Podcast Monetization As a Co-Host with Marnie Dachis Marmet
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23:51What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase? Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform fo…
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This 1 Mindset Shift Can Unleash Massive Results for Your Podcast and Business
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14:22Ready to discover the key mindset shift that will supercharge your podcasting success? There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated. Through the story of a podcast…
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Inside the Agency-Client Relationship w/ Jaci & Michael Russo
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44:26In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From …
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How to Book Your DREAM Podcast Guests with Devan Gonzalez
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28:14What are the key strategies for securing influential podcast guests on your health-focused podcast? Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry. By s…
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Keep Every Listener! Know These 5 Reasons People STOP Listening to Podcasts
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19:26Don’t make these often-overlooked podcast mistakes that listeners hate! Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show. I'm also highligh…
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Branding from the Factory Floor w/ Robert Pelletier
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40:23In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo talk with Robert J. Pelletier, CEO of Pacific Hardwood, about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales…
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How Medical Professionals Become Entrepreneurs with Suzy Wraines
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35:14How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success? Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerst…
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100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes
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14:42
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14:42Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back fr…
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Branding Through Relationships w/ Cairo Marsh
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54:33In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Cairo Marsh, Founder and Executive Partner of relativ*, a marketing consultancy known for crafting brand experiences rooted in empathy and human connection. Cairo brings a global perspective—shaped by his upbringing in the Bronx and his time livin…
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How Podcasting Attracts Weight Loss Coaching Clients with Siobhan Key
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24:50How does this doctor use the power of podcasting to nurture an audience and drive business growth? Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and …
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4 Very Effective Pathways to Propel Your Health-Focused Podcast’s Growth That You Need to Know
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19:42Here are the strategies YOU can use for greater podcast reach and impact. Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic …
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The Art of Visual Branding w/ Stewart Cohen
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53:48In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Stewart Cohen, an award-winning photographer, filmmaker, and creative entrepreneur. Stewart shares his insights on the evolution of content creation, the power of authentic storytelling, and how brands can stand out in a fast-moving digital world. Wheth…
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The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape
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35:33This one simple strategy will get you more podcast listeners, almost overnight—no tricks required. Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating ever…
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I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG
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31:04I’m telling it all so you don’t have to make the same mistakes! It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, ref…
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Building Brands and Winning Mindsets w/ Dave Behar
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57:31In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael are joined by Dave Behar, entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and the power of collaboration. From his work with NIL programs to his approach to building brands through strategic…
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Gym Owner to Laptop Lifestyle! Online Coaching Growth via Podcasting with Sherry Shaban
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24:39How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic? Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing. Sherry offers insights into building a thriving busine…
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We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened
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33:42You can have more podcast listeners overnight – if you’re willing to pay for it. I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners. I recently tested promoting this podcast on five major pl…
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Harnessing Momentum in Branding with Matt Mathison
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53:54
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53:54In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Matt Mathison, entrepreneur, investor, and founder of MBL Partners. Matt shares insights from his new book, Leadership Orbit, a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cult…
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$29,000 and 125 Podcast Guest Appearances Later: Explosive Results Achieved By Chris Burres
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34:28A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take! Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility.We discuss the benefits …
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Over 1,000,000 Downloads in Her First Year! Not Your Average Podcast Growth Advice with Melissa Monte
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35:54Are you following all the advice from podcast gurus but still not seeing the growth you really want? How come some podcasts hit millions of downloads and others are doomed to obscurity forever? Growing a health and wellness podcast to over 5,000,000 downloads doesn't typically have jail time as a springboard for getting started. But that's exactly …
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Finding Your Branding Unicorn with William Vanderbloemen
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46:00In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by William Vanderbloemen, CEO of Vanderbloemen and author of Be the Unicorn. William shares his incredible journey from pastoral ministry to building a successful executive search firm for faith-based organizations. With humor and wisdom, he dives in…
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What This Burned Out Doctor Can Do TODAY to Generate Sales from Podcasting: 6 Simple Tips
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18:55Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes? I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of…
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From Police Officer to Nomadic Nutrition Coach: How Lisa Franz Built Her Online Health Business
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37:44Wish you could break free from convention and travel the world while working for yourself? With the help of her podcast, Nutrition and Life, Lisa Franz left her career as a police officer and built a thriving online nutrition coaching business. Lisa shares her journey from Germany to 53 countries around the world, exploring how she built her online…
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Building Workplace Culture w/ Dr. Mechelle Roberthon
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47:40In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Dr. Mechelle Roberthon, a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career journey, from discovering her passion for teaching adults to becoming a sought-after consultant in employee engag…
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Does Your Health-Focused Business Need a Rebrand? Our Rebranding Journey
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30:19Did you know that even if you haven't done any branding, you still have a brand? I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies. Once I realized the mistake, we worked with a busin…
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Email Marketing Success for Health-Focused Entrepreneurs with Tanya Brody
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33:50How can email marketing drastically elevate your podcast and business? Tanya Brody is an expert in email marketing, dedicated to helping small to medium-sized businesses generate more revenue through enhanced communication strategies. She assists entrepreneurs in crafting personalized and value-driven emails, which work in tandem with podcasts to n…
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Transform Your Podcast Into a Brand Powerhouse with Alex Sanfilippo
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34:55What innovative strategies can help you streamline your podcast production and enhance audience engagement? Alex Sanfilippo is the innovative mind behind Podmatch.com, a platform that connects podcast hosts and guests. Known for his strategic insights into podcasting, Alex transformed his show, Podcasting Made Simple, by outsourcing content creatio…
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Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka
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46:35In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka, the innovative minds behind Huxly, a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve moved be…
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Solving Health and Wellness Marketing Overwhelm with Angela Frank
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34:03Feeling overwhelmed with all the options to market your business? Tune in to learn the secrets of a marketing ecosystem that can revolutionize your business with less stress and more success! In this episode, I sit down with Angela Frank to explore the power of podcasting within a comprehensive marketing strategy. Angela introduces her concept of a…
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The Intersection of PR and Branding with Sarah Segal
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1:02:47In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Sarah Segal, founder of Segal Communications, for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including t…
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How a Podcast Built a Global Community of Female Entrepreneurs with Renée Warren
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30:01Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive c…
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Why You Need To Guest on Other Podcasts with Dustin Riechmann
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39:45Dustin Riechmann is the visionary behind 7-Figure Leap, a program that guides mission-driven entrepreneurs to 7-figure success through strategic podcast guesting. Dustin has leveraged podcast guest appearances to significantly boost brand visibility and revenue, specifically for his company FireCreek Snacks. His expertise has enabled him to assist …
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The Power of Direct Mail in a Digital World with Wilson Zehr
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35:38In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and…
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How a Women’s Health Podcast Grew to 6 Figures with Karen Martel
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37:57This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative spea…
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How to Adapt and Evolve Without Losing Focus
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36:55In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the cou…
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Adding Sponsors to Your Health-Focused Podcast with Bev Hampson
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35:34How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to su…
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Navigating Leadership and Branding in a Hybrid World with Dan Regard
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47:59In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication while bui…
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How Entrepreneur Podcasters Shine Using EPIC Branding and Authenticity with Jaci Russo
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31:55Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the ri…
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The Importance of Having a Strategic Brand Plan
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37:10In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (whe…
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Unlocking Leadership for Your Brand with Chris Hutchinson
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43:04In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leader…
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The Psychology of Branding Pt. 2 with Dr. Tricia Groff
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54:19In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foste…
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We Launched a Podcast 6 Months Ago… Here’s How It’s Going
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21:54We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing myself, espe…
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Podcast Monetization Strategies for Massive Growth with Adam Schaeuble
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45:03Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants tra…
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Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost en…
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Consumer Insights and Branding with Brett Townsend
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56:58In this episode of the "He Said, She Said" Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares a…
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Podcast Your Way To Multiple 7-Figure Businesses with Dr. Justin Rabinowitz
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28:06Dr. Justin Rabinowitz is a chiropractor turned business coach as the founder of Rehab Chiro. In his transformation from hands-on practitioner to a guiding force for chiropractic entrepreneurs, his podcast, Business School for the Rehab Chiropractor, has served as a key lead generation tool. In this discussion, Justin explains why he is such a huge …
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