From Therapy to Thrive: SEO and AI for Heart-Centered Entrepreneurs with Melanie Gorman

Healthy Mind, Healthy Life

In this episode of Healthy Mind, Healthy Life, Avik is joined by Melanie Gorman, founder and chief strategist of Crownsville Media. Melanie shares her powerful journey from being a therapist to becoming a digital strategist, helping coaches, therapists, and heart-led entrepreneurs grow their online presence authentically. They explore how AI, SEO, and storytelling work together to help purpose-driven businesses get discovered without compromising their voice or values. Melanie breaks down "common sense SEO," explaining how therapists and solopreneurs can leverage attention metrics, smart content pruning, and omnipresent SEO to compete online without burnout.

About the Guest:
Melanie Gorman is the founder of Crownsville Media. With over 25 years of experience blending counseling psychology and digital strategy, Melanie specializes in helping service providers turn their websites into client magnets. She simplifies SEO, ensuring entrepreneurs focus on authentic, meaningful marketing that attracts the right audience. Previously, she led the experts division at YourTango and managed platforms like Men Are from Mars, Women Are from Venus.

Key Takeaways:

• SEO doesn’t have to be overwhelming: focus on attention metrics and authentic messaging.

• Google Search Console is a crucial free tool for any business owner.

• Solopreneurs should prune outdated or misaligned content to send the right signals to Google.

• Marketing is a long-term, consistent investment rather than a one-time effort.

• Being visible online starts with understanding your niche and showing up where your clients are searching.

Connect with Melanie Gorman:
Website: www.crownsvillemedia.com
Melanie offers a complimentary consultation for new clients.

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Podcast Episode Title:
Balancing Business, Marriage & Kids: Small Habits, Big Fulfilment with Daniel Cheetham

Summary:
In this episode of Healthy Mind, Healthy Life, Daniel Cheetham, founder of Captains Club, shares how small, consistent habits build lasting fulfillment across business, marriage, and parenthood. Daniel opens up about his own challenges as a founder, husband, and father of two, and explains why identity-based habits trump grand gestures. From phone-free family dinners to monthly check-ins with his wife, Daniel offers practical ways to stay grounded in the chaos of entrepreneurship. He also discusses the role of intentional boundaries, the power of having accountability partners, and how stoic philosophy helps create mental clarity.

About the Guest:
Daniel Cheetham is the founder of Captains Club, a boutique executive search firm specializing in placing trusted second-in-command leaders into founder-led businesses. With a focus on pairing head and heart, Daniel not only helps companies grow but lives his own life with intention, balancing work, marriage, and fatherhood through simple but powerful daily practices.

Key Takeaways:

• Small daily habits shape long-term fulfillment more than big achievements.

• Clear boundaries like phone-free evenings preserve work-life harmony.

• Accountability partners and reflection help recalibrate when priorities drift.

• Identity-based habits lead to lasting consistency.

• Tools like The Daily Stoic and simple 45-minute walks promote mental resilience.

• Early clarity on your vision for family and business makes balancing both more achievable.

Connect with Daniel Cheetham:

• LinkedIn: Daniel Cheetham

• Website: captainsclub.com

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• Tune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik

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