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Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)
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What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way?
In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consultants and creatives get clear on the real problems their audience is facing, and how to talk about those problems in a way that cuts through the noise and builds real trust.
Katie also shares her own podcasting journey and how the act of speaking her ideas aloud has become one of the most transformational tools in her business, while also providing valuable expertise to potential clients without spending all her time on one-to-one calls.
Learning to ask the right questions without confirmation bias will help your business get the information it needs to thrive, and Katie is an expert at this!
Thanks for listening to Help Before You Sell!
If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!
Connect with Pete, Matt and Rob on LinkedIn:
Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/
Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/
Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/
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