How an Influencer Marketing Agency Can Guarantee Results with Jennifer Quigley-Jones, Part 1

Higgle: The B2B Sales Club

How did a mere £500 and a unique perspective lead to a groundbreaking influencer marketing agency?

In this first of two parts, we’re welcoming Jennifer Quigley-Jones, the founder and CEO of Digital Voices. She takes us through her incredible journey from working on refugee economic integration to establishing a thriving agency with just £500. We examine the world of influencer marketing, examining its evolution and how it has become an essential part of brand strategies, particularly for major players that work with Jennifer such as Unilever, PepsiCo, and Adobe. Jennifer shares how influencers are pivotal in creating genuine, hyper-local connections that resonate with modern consumers, transforming traditional marketing channels.

We also explore the intricacies of Jennifer's business model, which is focused on delivering guaranteed results and ensuring client satisfaction. From landing Rolls-Royce as a client to navigating the challenges of the COVID-19 pandemic, she opens up about the trials and triumphs of growing an agency from the ground up. She shares her insights on innovation, thought leadership, and the importance of transparent communication in building lasting client relationships.

Topics covered during this episode include:

• Why influencer marketing is becoming a significant part of brand strategies, proven by Jennifer’s clients.
• How authenticity and human connection drive consumer engagement in modern marketing.
• Why Jennifer emphasizes a results-driven business model by prioritizing client satisfaction.
• How landing Rolls-Royce as a client marked a breakthrough in Jennifer's journey.
• Why traditional agency norms are challenged by Jennifer's approach, which guarantees results.
• How Jennifer's agency leverages transparent communication to build trust with clients.
• Why the US market is considered open and welcoming to new agencies like Jennifer's.
• How COVID-19 impacted agency growth and accelerated changes in the marketing landscape.
• How Jennifer uses innovation and entrepreneurship inspired by diverse fields to drive success.
• Why sharing challenges and fostering genuine connections leads to sustained business success.

Discover the transformative power of influencer marketing and entrepreneurial resilience by checking out this insightful episode now!

Digital Voices: https://www.digitalvoices.com/

Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-quigley-jones/

Jennifer on Instagram: https://www.instagram.com/jenqj/

Jennifer on TikTok: https://www.tiktok.com/@j.quigleyjones