What exactly is a travel experience? A travel experience is more than just a destination. From the pulsating beats of a major music festival, to the adrenaline -fueled excitement of professional sports, to the legendary tours of music icons, these events are more than just spectacles. They are game changers affecting airfares, hotel room rates, restaurants, and growing local economies. Welcome to Tickets to Travel, the podcast that unlocks the stories, businesses, careers, and personalities ...
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continue reading
Content provided by Mike Lander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Lander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Ethically Use Behavioural Science in B2B Sales with Hayk Hakobyan
Manage episode 490463511 series 3673368
Content provided by Mike Lander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Lander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hayk Hakobyan is the CEO and co-founder of InsightGenie, a customer intelligence technology company. He has an unconventional background, transitioning from training in breakdancing in Nepal to leading a fintech company. Hayk leverages his experiences to develop innovative strategies that integrate behavioural science with sales techniques.
In this episode, we’ll talk with Hayk about how his background influences his innovative sales strategies, particularly in customizing offers to resonate with procurement professionals. Additionally, we discuss the role of behavioural science in modern sales, examining its ethical implications and how understanding human behaviour can enhance strategic approaches.
Topics covered during this episode include:
- How Hayk's breakdancing experience informs his innovative sales strategies.
- Why tailoring sales offerings to procurement professionals can lead to cost-effective solutions.
- How academic principles of behavioural science face challenges in real-world application.
- How behavioural science plays a transformative role in modern B2B sales strategies.
- Why understanding human behaviour is crucial for industries like recruitment and finance.
- How ethical implications arise from leveraging behavioural insights in sales.
- How emotions and cognitive biases like loss aversion can impact decision-making processes.
- Why anchoring techniques can be effective in gaining client responses in B2B sales.
- Why sales should focus on human interactions rather than purely business transactions.
- Why understanding individual agendas within a company enhances tailored sales offerings.
- Recommend resources that can aid in understanding cognitive biases.
- What Hayk’s leadership method looks like at InsightGenie.
- Why framing innovation as a cost-effective solution is vital for engaging decision-makers.
- Hayk’s top three tips for sales professionals to utilize behavioural science ethically.
Hayk Hakobyan on LinkedIn: https://uk.linkedin.com/in/haykhakobyan
89 episodes
Share
Manage episode 490463511 series 3673368
Content provided by Mike Lander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Lander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Hayk Hakobyan is the CEO and co-founder of InsightGenie, a customer intelligence technology company. He has an unconventional background, transitioning from training in breakdancing in Nepal to leading a fintech company. Hayk leverages his experiences to develop innovative strategies that integrate behavioural science with sales techniques.
In this episode, we’ll talk with Hayk about how his background influences his innovative sales strategies, particularly in customizing offers to resonate with procurement professionals. Additionally, we discuss the role of behavioural science in modern sales, examining its ethical implications and how understanding human behaviour can enhance strategic approaches.
Topics covered during this episode include:
- How Hayk's breakdancing experience informs his innovative sales strategies.
- Why tailoring sales offerings to procurement professionals can lead to cost-effective solutions.
- How academic principles of behavioural science face challenges in real-world application.
- How behavioural science plays a transformative role in modern B2B sales strategies.
- Why understanding human behaviour is crucial for industries like recruitment and finance.
- How ethical implications arise from leveraging behavioural insights in sales.
- How emotions and cognitive biases like loss aversion can impact decision-making processes.
- Why anchoring techniques can be effective in gaining client responses in B2B sales.
- Why sales should focus on human interactions rather than purely business transactions.
- Why understanding individual agendas within a company enhances tailored sales offerings.
- Recommend resources that can aid in understanding cognitive biases.
- What Hayk’s leadership method looks like at InsightGenie.
- Why framing innovation as a cost-effective solution is vital for engaging decision-makers.
- Hayk’s top three tips for sales professionals to utilize behavioural science ethically.
Hayk Hakobyan on LinkedIn: https://uk.linkedin.com/in/haykhakobyan
89 episodes
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Similar to Higgle: The B2B Sales Club
What exactly is a travel experience? A travel experience is more than just a destination. From the pulsating beats of a major music festival, to the adrenaline -fueled excitement of professional sports, to the legendary tours of music icons, these events are more than just spectacles. They are game changers affecting airfares, hotel room rates, restaurants, and growing local economies. Welcome to Tickets to Travel, the podcast that unlocks the stories, businesses, careers, and personalities ...
…
continue reading
No Limit Leadership is the go-to podcast for growth-minded executives, middle managers, and team leaders who want more than surface-level leadership advice. Hosted by executive coach and former Special Forces commander Sean Patton, this show explores modern leadership, self-leadership, and the real-world strategies that build high-performing teams. Whether you're focused on leadership development, building a coaching culture, improving leadership communication, or strengthening team accounta ...
…
continue reading
1
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
28k692
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
…
continue reading
Frances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of ...
…
continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
Curated Questions: Conversations Celebrating the Power of Questions Hosted by Ken Woodward, Curated Questions is a thought-provoking podcast that celebrates the art and science of asking profound questions. This podcast is for curious minds who understand that the right question can unlock new perspectives and drive personal growth. What to Expect Insightful Conversations: Experts from diverse fields share their journey in mastering the craft of inquiry, revealing how it has transformed thei ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
The Life Coach School Podcast is your go-to resource for learning, growing, and becoming certified as a Life Coach & Weight Loss Coach. Through this podcast, you'll hear directly from the Master Coach Brooke Castillo to help you better understand life coaching, the required skills and mindsets, and how we focus on serving the client to get them the results they seek. At The Life Coach School, we offer a thorough and intense certification course that produces some of the most successful coach ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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