Rethink Your B2B Marketing Strategy with Expert Advice from Bethan Vincent

Higgle: The B2B Sales Club

Bethan Vincent is an experienced B2B marketing leader and entrepreneur who has been driving accelerated revenue growth as a Marketing Director and Consultant for over a decade at Open Velocity. She is a regular speaker at international conferences and is podcast host of The Brave.

This week we’re talking about strategic marketing for B2B organizations with expert insights from Bethan. She unpacks the critical differences between strategic and tactical marketing, emphasizing the importance of aligning services with the genuine needs and pain points of the target audience. We explore effective positioning and differentiation strategies, the value of focusing on outcomes rather than activities, and how to enhance visibility through awards, thought leadership, and compelling content. Additionally, we discuss the resurgence of in-person networking events and the significance of owning an engaged email database.

Topics covered during this episode include:

• How strategic marketing extends beyond mere promotion and advertising to include product, pricing, and place.
• Why distinguishing between strategic and tactical marketing is crucial for aligning efforts with business objectives.
• The importance of building solid marketing foundations before launching promotional activities.
• How effective positioning and differentiation are vital in saturated markets.
• The necessity of aligning services with genuine needs and pain points.
• Why focusing on outcomes rather than activities can significantly impact marketing success.
• The value of awards, thought leadership, and compelling content for increasing visibility.
• How in-person networking events are making a comeback.
• Why owning an engaged email database for building relationships and sales in beneficial.
• Why businesses often misdiagnose strategic issues as promotional problems.
• The impact of AI on marketing agencies and the importance of partnering with early adopters.
• The need for foundational customer research before scaling marketing efforts.
• The benefits and caveats of speaking at conferences for strategic positioning and visibility.
• Why outbound sales strategies may offer short-term gains but struggle with long-term growth.
• How focusing on alternative strategies can help in achieving sustainable marketing success.

Bethan Vincent on LinkedIn: https://uk.linkedin.com/in/bethanvincent