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Typical Agency Dysfunctions and How to Avoid Them with Leah Power
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Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships?
Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of procurement in this dynamic, describing the challenges that arise when cost-saving measures threaten the innovative spirit that is crucial for successful partnerships. We unravel the tensions between procurement-driven processes and the collaborative heart of agency work, advocating for a more balanced approach that values long-term innovation and value creation alongside financial sensibility.
As we navigate the difficulties of modern procurement, Leah shares her insights on the importance of qualification-based selection and relationship-centred dialogues. We also discuss strategies to counteract typical agency dysfunctions (TADs) that often lead to client dissatisfaction and explore alternatives to the high stakes repitching process.
Topics covered during this episode include:
- Why a balanced approach between financial metrics and long-term value is the best practice.
- How the procurement process has evolved to become more structured and price-focused.
- How typical agency dysfunctions can lead to client dissatisfaction and loss of business.
- Why maintaining transparency and understanding client needs is vital in procurement discussions.
- How strategic alternatives, like audits, can help agencies avoid costly repitching processes.
- Why it is important for agencies to have open, honest conversations with clients about procurement reasons.
- How agencies can creatively respond to procurement's cost-saving demands without compromising innovation.
- Why focusing on operational excellence and communication can prevent agency churn.
- How agencies can leverage relationship building to counteract procurement's emphasis on cost.
Discover the secrets to successful agency-client dynamics and learn how to maintain creativity amidst cost-saving pressures!
Leah Power on LinkedIn: https://www.linkedin.com/in/leah-power-3486998/
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