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Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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141. How to Build a Standout Brand Personality
Manage episode 445307959 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.
Connect with Allyson here:
Website: https://allysonletteri.com/
LinkedIn: https://www.linkedin.com/in/allysonletteri/ "
Standout Startup" https://amzn.to/3XwDW4d
*****
Follow Linda on all her socials: www.linktr.ee/lindamelone
Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/
*****
Time stamps:
Customer Journey in Marketing (00:06:37)
The Three P's of Messaging (00:06:50)
Challenges in Messaging (00:09:20)
Importance of Differentiation (00:10:13)
Understanding Customer Needs (00:12:08)
Addressing Uncertainty in Startups (00:13:41)
Competitive Messaging (00:15:22)
Overcoming Resistance to Change (00:16:50)
Messaging vs. Copywriting (00:17:18)
Importance of Defining 'Big Idea' in Copywriting (00:19:21)
Understanding Product Promise (00:19:51)
Adapting to Market Changes (00:22:06)
Brand Personality and Humor (00:25:25)
Using Archetypes in Branding (00:26:25)
Visual Brand Identity (00:29:01)
Copywriting Tips for Founders (00:30:08)
140 episodes
Share
Manage episode 445307959 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.
Connect with Allyson here:
Website: https://allysonletteri.com/
LinkedIn: https://www.linkedin.com/in/allysonletteri/ "
Standout Startup" https://amzn.to/3XwDW4d
*****
Follow Linda on all her socials: www.linktr.ee/lindamelone
Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/
*****
Time stamps:
Customer Journey in Marketing (00:06:37)
The Three P's of Messaging (00:06:50)
Challenges in Messaging (00:09:20)
Importance of Differentiation (00:10:13)
Understanding Customer Needs (00:12:08)
Addressing Uncertainty in Startups (00:13:41)
Competitive Messaging (00:15:22)
Overcoming Resistance to Change (00:16:50)
Messaging vs. Copywriting (00:17:18)
Importance of Defining 'Big Idea' in Copywriting (00:19:21)
Understanding Product Promise (00:19:51)
Adapting to Market Changes (00:22:06)
Brand Personality and Humor (00:25:25)
Using Archetypes in Branding (00:26:25)
Visual Brand Identity (00:29:01)
Copywriting Tips for Founders (00:30:08)
140 episodes
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Similar to High Conversion Health Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
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