Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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141. How to Build a Standout Brand Personality
Manage episode 445307959 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.
Connect with Allyson here:
Website: https://allysonletteri.com/
LinkedIn: https://www.linkedin.com/in/allysonletteri/ "
Standout Startup" https://amzn.to/3XwDW4d
*****
Follow Linda on all her socials: www.linktr.ee/lindamelone
Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/
*****
Time stamps:
Customer Journey in Marketing (00:06:37)
The Three P's of Messaging (00:06:50)
Challenges in Messaging (00:09:20)
Importance of Differentiation (00:10:13)
Understanding Customer Needs (00:12:08)
Addressing Uncertainty in Startups (00:13:41)
Competitive Messaging (00:15:22)
Overcoming Resistance to Change (00:16:50)
Messaging vs. Copywriting (00:17:18)
Importance of Defining 'Big Idea' in Copywriting (00:19:21)
Understanding Product Promise (00:19:51)
Adapting to Market Changes (00:22:06)
Brand Personality and Humor (00:25:25)
Using Archetypes in Branding (00:26:25)
Visual Brand Identity (00:29:01)
Copywriting Tips for Founders (00:30:08)
140 episodes
Share
Manage episode 445307959 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.
Connect with Allyson here:
Website: https://allysonletteri.com/
LinkedIn: https://www.linkedin.com/in/allysonletteri/ "
Standout Startup" https://amzn.to/3XwDW4d
*****
Follow Linda on all her socials: www.linktr.ee/lindamelone
Get exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/
*****
Time stamps:
Customer Journey in Marketing (00:06:37)
The Three P's of Messaging (00:06:50)
Challenges in Messaging (00:09:20)
Importance of Differentiation (00:10:13)
Understanding Customer Needs (00:12:08)
Addressing Uncertainty in Startups (00:13:41)
Competitive Messaging (00:15:22)
Overcoming Resistance to Change (00:16:50)
Messaging vs. Copywriting (00:17:18)
Importance of Defining 'Big Idea' in Copywriting (00:19:21)
Understanding Product Promise (00:19:51)
Adapting to Market Changes (00:22:06)
Brand Personality and Humor (00:25:25)
Using Archetypes in Branding (00:26:25)
Visual Brand Identity (00:29:01)
Copywriting Tips for Founders (00:30:08)
140 episodes
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Similar to High Conversion Health Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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