Bonus Episode: Shifting from Reviews to Smarter CRO Tools with Jeremy Horowitz

Honest Ecommerce

Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let’s Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let’s Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.

Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.

Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.

In This Conversation We Discuss:

• [00:40] Intro
• [00:55] Scaling DTC brands to eight figures
• [02:03] Expanding beyond Shopify Plus assumptions
• [04:18] Filtering out inactive and duplicate stores
• [05:05] Highlighting the top 10 most used apps
• [09:08] Focusing on what actually drives growth
• [10:56] Comparing native vs third-party app adoption
• [12:23] Spotting analytics as a breakout category
• [14:11] Explaining why real CRO starts at $5M+
• [16:49] Spotting support as an underused category
• [18:29] Unpacking the subscription model myth
• [22:47] Auditing app stacks to save thousands

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Ecommerce Social Impact Fund because.ventures/index.html
• Insider analysis of the largest Ecommerce brands’ financials letsbuyabiz.xyz/
• Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1

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